Organization
Traklight
Website: traklight.com
In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others’ intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs. So Mary launched Traklight – a simple and affordable way to identify, manage, and protect valuable intangible assets including IP. Our values: We are Geese. We are Bees. We are Wolves.
240 published works
Blogs
Authors
The Traklight Blog
Cloudflare Wins Summary Judgment in Copyright Case
By Mike Willee
As has been noted before, it’s particularly hard for rightsholders to nail down exactly who to blame for copyright violations on the internet. There's the obvious answer — the people…
The Traklight Blog
Evel Knievel's Estate Loses Trademark Suit Against Disney
By Mike Willee
If you’re a company as large as Disney, with as much ownership over wide swaths of TV and cinema and other media as they now possess, you’re going to have…
The Traklight Blog
Clint Eastwood Wins Judgment Over Misuse of Name and Likeness
By Mike Willee
You can’t get away with misusing a celebrity’s good (or bad) name, or at least not for long. That name is worth something, and as such celebrities have people dedicated…
The Traklight Blog
Failed Startup Resurrected to File Patent Infringement Suits?
By Mike Willee
Most startups fail to survive long term, and the reasons for those failures are as varied as the companies and their products, goals and mission statements. Typically it comes down…
The Traklight Blog
Copyright Case Highlights the Risks of Stock Photos
By Mike Willee
A point we’ve made on this blog and website is that you have to be careful when using anything on your website that you haven’t created yourself, or that you…
The Traklight Blog
Gin Maker Faces Trademark Opposition From Red Bull
By Mike Willee
It’s been a while since the last high profile case of trademark bullying, but like the bullies most of us encountered in the schoolyard, absence doesn’t mean they’ve departed the…
The Traklight Blog
Model Sues Twitter Over Copyright Infringement By Algorithm
By Mike Willee
It’s probably not easy to be famous in the age of social media. Certainly it’s easy in the most obvious ways that have carried over for decades: money and some…
The Traklight Blog
University of Kentucky Opposed Trademark Filing From State of Kentucky
By Mike Willee
We’re in the heart of college football season at the moment, which means everything or nothing to you depending upon where you grew up. If you’re part of the former…
The Traklight Blog
Marvel Tries To Stop Copyright Termination On Iconic Characters
By Mike Willee
With a few possible exceptions, it’s hard to imagine that most of the creators of wildly popular innovations know that their ideas are going to be a hit when they…
The Traklight Blog
Judge Rules Against AI as an Inventor in Patent Case
By Mike Willee
There’s been a lot of discourse over the past few years about what artificial intelligence can do versus what it should do. Those on the side of the machines see…