Traklight

In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.

Our values: We are Geese. We are Bees. We are Wolves.

Traklight Blogs

Latest from Traklight

In a world that is globally connected, one thing that can remain regional and provincial is restaurants, or, given the conglomerated nature of everything today, restaurant chains. Each region of the country has its own chains that denizens swear by, and in moving west in early-2014, I became privy to In-N-Out Burger, which has no locations further east than Texas. Its reputation preceded it, and while the food is worth the wait you’re inevitably forced…
The tension that once existed between the rights of the average content creator online and those of copyright holders no longer exists, because the battle has long since been decided in favor of rightsholders. As long documented in this space, the rules and regulations governing YouTube and Facebook and other content repositories lean decidedly towards those pressing a claim of copyright infringement, to the point that the act of filing such a claim has been…
We all remember movie theaters, yes? Building with large, dark rooms where we gathered to watch films together, back when such groupings weren’t inadvisable? At the point where theaters were a going concern, superhero movies were the dominant storytelling form of the decade, and that success begat more and more franchises, folding in secondary and tertiary characters from the canon. That expansion not only tested audiences’ appetite for super-powered fare but eventually the limits of…
When reality becomes stranger than fiction, one would think that scripted television would tend to suffer. Reading about the creation of the Space Force certainly felt like living inside fiction when the news broke a couple years ago, and so when the announcement of a TV show of the same name came later, it was hard to imagine how it could be any stranger or funnier than its real-world counterpart. Now both have arrived, and…
The crisis caused by the coronavirus has given rise to a wave of goodwill gestures form companies looking to help people throughout tough times. Whether it’s out of genuine communal spirit or a desire for good will, brands have made an effort to both donate money and make available products for free in order to try and help the country get through what we’ve been told repeatedly are “unprecedented times.” And while the gestures are…
Change can seem fitful, if not absent entirely, particularly in light of recent events, but it’s still doing its work in society — not always quickly, and often not in the areas in which it’s most needed, but things do change. Take cannabis: once the scourge of parents and authority figures everywhere, it’s now not only legal in a ever-expanding number of states and localities, it’s a big business, generating millions in tax revenue for…
In the midst of the pandemic lockdown, artists and musicians have turned to virtual means of staying connected to fans and audiences, as much for their sake as ours. It’s a trite observation given the real challenges they face, but performers do survive on the attention that we’re able to give them, and the money that comes along with that attention and subsequent ticket sales. We’re not sweating the fate of superstar performers, but what…
Modern copyright law has long been in need of an overhaul, but need does not necessarily precede action, and the gap between what is and what should be can be wide indeed. Critics of current applications of the law would suggest that it comes down too often in favor of the powerful, which is to say on the side of rightsholders pressing the case for infringement, with many of those rightsholders being big corporate entities.…
The thing about notoriety, or infamy, is that it places a magnifying glass over every part of your life, and that’s particularly true of the reality television stars of today. That means any legal trouble of legal issues you face become fodder for the internet, because there’s seemingly nothing we enjoy more than the rise and fall of stars. Tiger King presented a shift to that paradigm; we were watching an already fallen star, as…
When it comes to products, names mean a lot, as do descriptors; some of the best brands are able to work descriptions into the name so as to leave no ambiguity as to what you’re getting. The abstract or esoteric works for books that are looking to win awards, but is far less useful to other work that requires an audience to understand what is being offered so they can determine if they want to…