Traklight

In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.

Our values: We are Geese. We are Bees. We are Wolves.

Traklight Blogs

Latest from Traklight

You could be forgiven if you’ve forgotten the names Mark and Patricia McCloskey — indeed, you could be counted lucky in that regard. But likely you recall the gun-waving couple that caught national headlines earlier this summer during the Black Lives Matter protests in St. Louis, even if the names attached to those figures failed to stick. They seemed likely candidates for a mere fifteen minutes of fame, but alas, it would appear that the…
Most people intuit that advertising is some mix of fact and fiction; not lies per se, but perhaps a burnished version of the truth. Rare is the product that actually changes our life (although, fingers crossed) and that knowledge is baked into our reading or viewing of advertisements. We look past the embellishment to try and discern if the product in question will do what we want, at a price we can live with.…
If you’ll forgive visiting once more with a frequent topic of this blog, we have to talk yet again about the DMCA. Specifically, about the ability of seemingly any company to use the DMCA for other than what it was ostensibly created, which is to protect copyright on the internet. We’ve seen the fruits of the maximalist position that most corporations have taken: every video that even makes mention of a product ends up flagged,…
At the risk of sounding glib, has any company fared better during the pandemic relative to its prospects otherwise than Zoom? Amazon has done well, sure, but Amazon will always do well. Zoom, on the other hand, has gone from useful to vital in a period of months, and probably more accurately in a period of a few weeks in the spring when every meeting became a virtual one. I can’t attest to Zoom’s outlook…
There is broad philosophical debate, dating back to the dawn of the advent of tools and other implements manipulated by humans, as to freedom and agency as it regards their use. Plenty of tools are designed to be used for the betterment of the species, and are far more frequently used as such, but can be corrupted for darker purposes. One smarter than myself might argue that such a dichotomy reflects the duality of human…
It’s become fairly evident over the past several years that, given enough time, every show you ever loved will return in some fashion, whether that be as a sequel featuring a far-older cast than you remember, or as a rebooted property for a new generation to enjoy, or at least watch. Perhaps it’s a mix of the two: the old stars of a teen series now serving as the parents and teachers to a new…
What makes laws work, or at least what should, is that they are or are at least meant to be prescriptive. Violators should know what they did, and what the punishment for the violation should be, in order that they not offend again. Short of that, the system falls apart; people continue to violate the rules unknowingly because there’s no way of knowing what actions might cause them to break those rues. Broadly speaking, that…
The advent of modern fandom has perhaps blurred the lines of IP ownership, at least in the minds of fans. I don’t mean to suggest that die-hards are under any apprehension that they hold the legal rights to any aspect of the properties they love so dearly; rather, it’s a type of spiritual ownership that can create both a heretofore unknown passion in a pop culture artifact and, more harmfully, a sense of entitlement. For…
Trademark opposition seems to be the new “it” thing for major companies; more accurately, opposition that would be termed to be in bad faith is the new hot trend in the IP space. You need not look very far back in the archives of this blog to see a spate of similar stories, and while that may seem like repetition or redundancy more than anything else, it’s worth pointing these instances out where possible in…
Most images on the internet get passed around about a half-dozen times before they end up on our screens, so when we hear that copyright can be a challenging issue in the age of social media, it’s fair to say that the case is being understated. How exactly to fix it is a big question for far smarter people, but there does remain the issue of how it’s addressed in the here and now, which…