Traklight

In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.

Our values: We are Geese. We are Bees. We are Wolves.

Traklight Blogs

Latest from Traklight

If you’re any sort of fan of college football, or at least aware of the product, you’ve undoubtedly noticed the proliferation of bowl games and associated sponsorship and branding around it. It’s that association with such august businesses as TaxSlayer, AutoZone and Cheez-It that give lie to the NCAA’s purported notion that the endeavor of college football itself is about shaping young men or the spirit of competition or whatever they put forth, and is…
The nature of celebrity would seem to make someone a target for intellectual property lawsuits, as noted in this space over the years, but that reading is a bit reductive, and elides the responsibility that the celebrity in question might bear. Sure, there may be cases where individuals or entities are looking for an easy payday, but the intoxicating mix of fame and power that accompany celebrity might make those people more prone to stepping…
The story of entertainment across decades is seemingly one of misappropriation or credit unduly denied, if the historiography of the various composite industries are to be believed. Really, they’re stories about power: who holds it, who doesn’t, and how those with the power are able to use it to exploit those without power or recourse.  The modern version of that dynamic hasn’t necessarily change all that much, save for one key aspect: everything we do…
In what speaks to the relative strangeness of our times, speculation on new names for sports teams via trademark filing observations is now something of a pastime for sports fans, adjacent to the pastime itself. It happened with the now-Football Team of Washington, and is still happening as the team has yet to settle on a new long-term name: intrepid reporters dive into the USPTO database to uncover what trademarks the team’s ownership group holds…
If there is anything that has been learned over the past few years of observing the portion of the internet wherein regular folks interact with one another, it’s that moderation and monitoring are hard but necessary chores incumbent upon the platforms that to this point have wanted all of the perks of an enormous user base with with a minimal amount of the responsibility. Hand-in-hand with questions about speech have come concerns about copyright, which…
One of the paramount concerns of our time (among the seemingly dozens of them pressing down upon us at any given moment) is how to contend with the power of big tech. It’s something that every industry and sector has grappled with, although the matter has been something more existential for journalism and online publications. Where once the vast majority of the population paid for newspapers and magazines as one of the main sources of…
Where exists the line between homage and infringement? It’s perhaps a too subtle a distinction at items, and one likely at the heart of many an intellectual property suit over the years. The winking nod to another work or product can be seen as a joke, or would be, if most corporations had a sense of humor when it comes to their IP. Alas, they do not, and the court system and our IP news…
There is perhaps nothing sadder and more telling of the innate flaws of human nature than the inevitable fight that often takes place upon the death of a popular and prolific artist. We’ve all seen stories of the genre: family is pit against record label over the rights to the now-deceased artist’s work, or worse still, family is given over to internecine fighting over those same rights. We’d like to think our own families would…
It’s hard to generate much sympathy for megacorporations, particularly at a time when they are bigger and more powerful than they’ve ever been, but there are instances where even they can garner something like sympathy among the broader public (or at least the public that follows intellectual property news.)  These massive companies aren’t necessarily popular, to be sure, but less popular still are the patent trolls that are seeking to make their living through frivolous,…
A bedrock tenant in intellectual property law is being first to the post when it comes to filing for trademarks; otherwise, you and your business or project are simply out of luck, regardless of the primacy of your creation. That said, there is something to having a history and building brand recognition separate and apart from any IP considerations, and when it comes to the world of sport, few deal in history more than soccer…