Blogging Strategy

  Establish Goals Good afternoon from Seattle and to the rest of the country where it’s already afternoon as well. I’m starting a little bit late. We usually do this at eleven o’clock Pacific Time every day. What we’re doing is joining the #Blog4Good Campaign to institute a program of lawyers from coast to coast, associated with various bar associations and major law firms and whatnot that are cooperating to get more and more lawyers…
Look for Opportunities   Good morning from Seattle up here on the West Coast and good afternoon to the rest of the country. We’re on day three of 45 days of– what do you want to call it? Common Sense Legal Blogging, Effective Legal Blogging? The idea is to follow 45 chapters in a book that I would like to write at some point in time, and maybe we’ll have it transcribed by the talking…
    Introduction Earlier this year I did a random blog post that just talked about legal blogging as if it was a book because I couldn’t find a book. Somebody had asked me, did I have a book? I said, “No.”  The first thing I did was I just came up with a list of what the chapters would be, what the topics you would have to cover in a blog. There happened to…
A news aggregator enables you to follow relevant sources (blogs and mainstream media) as well as keywords and key phrases relevant to your work. It brings the news to you vs. having to go out to individual outlets to get it. Why should you use it? News aggregators make your life easier and compile the information you want to see in one place, without having to sift and sort through other irrelevant information. Allow you…
A blog should live on a separate site from a law firm website. This enables the blog and the blogging lawyers to achieve a level of authority that cannot be achieved through marketing, which is what you have with a blog in a website. More opportunities Blogs separate from websites will be cited and shared more. Such a blog also opens up the door to guest posts from and interviews with prospective clients, strategic business…