Blogging Strategy

Both new and experienced bloggers need ideas for fresh content. This article lists ideas for generating new posts: comment on recent news, repurposing your content, conferences and meetups, personal and evergreen content, and other prompts. Respond to current news through your blog. Don’t include a detailed recap of the news. Instead, link to the original source and provide your own summary. Then, add your commentary. You can share your ideas on a recent case and…
A law blogger publishes an awful lot of content. They put in a lot of time. But is anyone listening? Is the insight you’re sharing helpful? Until someone walks up to you at a conference and says they really liked a post of yours, often a post from a while ago, you don’t really know. And man it feels good to get a request to connect on LinkedIn along with a personal note letting you…
LexBlog founder and CEO Kevin O’Keefe calls blogging a conversation between the author and the audience. He recommends getting your personality out there and not being afraid to show that you’re passionate. Kevin says you can always tell that the best bloggers “care for the people that they’re sharing commentary with; they’re able to weave in their experiences with representing people.” Luckily, we have direct insight from such bloggers. Our LexBlog community leaders have a…
There’s something fundamentally exciting about hitting “publish” on a new blog post. The same rush that a lot of people get when posting a picture to Instagram or Tweeting a funny piece of commentary is coupled with a new sense of pride and a more nuanced anticipation of others’ reactions. So, how do you make sure as many people see your post as possible? Catch the eye When you’re sharing your post on most forms…
As the year winds down, many in the legal industry are busy trying to tie up all of their administrative loose ends. Between work and the bustle of the unprecedented but still busy holiday season, brainstorming for your blog may have been put on the back burner. If you’re looking for an easy topic for your next blog post, you can’t go wrong with a classic Year in Review. It’s a pretty common annual staple…