Blogging Strategy

    Introduction Earlier this year I did a random blog post that just talked about legal blogging as if it was a book because I couldn’t find a book. Somebody had asked me, did I have a book? I said, “No.”  The first thing I did was I just came up with a list of what the chapters would be, what the topics you would have to cover in a blog. There happened to…
A news aggregator enables you to follow relevant sources (blogs and mainstream media) as well as keywords and key phrases relevant to your work. Why should you use it? News aggregators make your life easier and compile the information you want to see in one place, without having to sift and sort through other irrelevant information. Allow you to network Engage in conversation Follow relevant news Easy to share information from They make it simpler…
A blog should live on a separate site from a law firm website. This enables the blog and the blogging lawyers to achieve a level of authority that cannot be achieved through marketing, which is what you have with a blog in a website. More opportunities Blogs separate from websites will be cited and shared more. Such a blog also opens up the door to guest posts from and interviews with prospective clients, strategic business…