Blogging Strategy

How many times a day do you pull up Google and ask it a question? While we tend to speak as if Google itself is answering the question, the reality is that there is a hard-working writer who actually provided it, and Google is just aggregating that information. Becoming that blogger with the best answer at the right time is one reason why—when crafting blog posts—you should be in the mindset of answering questions for…
Even the very best legal blogger can get carried away in their own writing sometimes. If you ever end a blog post wondering if your reader actually got the full point of what you were trying to say, you may want to consider adding a takeaway section. They also make your posts more scannable, for audience members who may not have time to read the whole piece but still want to know what you’re talking…
When contributing to a large, multi-authored blog covering an expansive subject area, there may be a lot of news coming down the pipeline. Maybe each new bit of information doesn’t warrant its own blog post, or maybe you just want a way to collectively address everything. Week in review pieces not only combat this problem, but they make for a solid piece that can become a staple in your blog’s publishing cycle. Week in review…
If you’re the type of blogger who struggles to come up with a post title, you’re either going to love or hate what I’m about to describe. That’s because, when titling a blog post, you actually have the option to use three or four different titles. How? Well, as we’ve described in another post here in our Resource Center, it’s important to keep in mind that your blog title appears in more places than just…
If you’re running out of ideas for what to post on your blog and are looking to change things up, it may be time to conduct an interview. The LexBlog network is full of bloggers who punctuate their posting with this approach, and it pays off. Here are a few reasons you may want to try it. Ample, accessible content Writer’s block is real, and that’s okay. Luckily, with interviews, the person who you’re talking…
Any experienced blogger will tell you how much there is to learn from blogging. Author of Original Jurisdiction on Substack, David Lat sat down with Bob Ambrogi on LexBlog’s This Week in Legal Blogging to discuss—among other things—the important lessons about blogging that his experience has taught him. Create differentiated content David prioritizes creating unique material for his blogging so that he stands out from the crowd. “If I’m going to ask people to pay…
A common question for new bloggers is how to title posts. Titles are important. You want to pull the reader in with your topic of discussion and your established authority on the subject. At the same time, you want to show that you have written a readable piece that won’t be packed with boring legal language or a few paragraphs of you pandering for business. So, how do you accomplish all of that in one…
There are two common questions asked by most new bloggers: What’s the ideal length for a blog post and how often should we publish? It can be frustrating when the answer is typically, “It depends”—because, well, it does depend. However, there are a couple of key points to keep in mind when you begin blogging and figuring out what schedule works best for you. More is not necessarily better It makes sense to guess that…
A lot of people think of blogging as nothing but a marketing tool. We disagree, and evidently, so does William Silverman. Silverman is the Partner leading Proskauer Rose‘s pro bono practice and serves as co-editor in chief of Proskauer For Good, the firm’s corporate social responsibility and pro bono blog. A few weeks ago, he joined Bob Ambrogi on This Week in Legal Blogging to talk about the positive results of blogging for…
After the initial burst of inspiration that churns out blog post after blog post, it gets harder to keep coming up with ideas. This should be expected and is nothing to worry about—but if you’re finding yourself constantly wondering what your next post is going to be about, we’ve got you covered. While there are a variety of avenues you can go down to find that next timely idea (think Twitter, Google, any news source),…