On August 4, 2026, in VIP Products, LLC v. Jack Daniel’s Properties, Inc., the Ninth Circuit vacated a permanent injunction barring VIP Products from selling its “Bad Spaniels” squeaky dog toy, a parody of the Jack Daniel’s whiskey bottle. In
Above the Fold
The Fox Rothschild Advertising, Trademark, & Copyright Blog
Above the Fold, published by Fox Rothschild LLP, covers legal developments and regulatory issues affecting advertising, intellectual property, and consumer protection. The blog discusses topics such as antitrust concerns in media mergers, digital advertising regulations, AI and copyright law, including the legal challenges surrounding AI-generated content and fair use, as well as enforcement actions by the Federal Trade Commission on pricing transparency and deceptive fees. It also addresses advertising disputes and claims substantiation in competitive markets. The content focuses on the intersection of law and emerging technologies, regulatory compliance, and advertising industry practices.
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A Single Word Difference in a Trademark May Not Save a Likelihood of Confusion Finding
Can adding a single word to a trademark save it from a likelihood of confusion finding? According to a recent Federal Circuit decision, the answer is no—at least when the marks share the same core meaning and cover identical goods.…
Supreme Court Agrees to Take Up Trademark Strength Issue in Rise Brewing Trademark Case Against PepsiCo Over “Mtn Dew Rise”
On June 29, the Supreme Court agreed to review the question of whether judges or juries should decide a trademark’s inherent strength when assessing whether consumers are likely to be confused by the mark in trademark disputes under the Lanham…
TCPA Class Certification Requires more than a Silent Defendant
Safe Harbor Saves the Day: Court Grants Summary Judgment to Home Warranty Company Despite Unresolved Consent Dispute in TCPA Text Message Case
Court Orders Healthcare Recruiter To Turn Over Text Message Data In TCPA Class Action
A Decade of Litigation: Key Takeaways from the Johnson v. Comodo Group TCPA Settlement
The recent final approval of a class action settlement in Johnson v. Comodo Group, Inc. demonstrates the substantial risks companies face when facing allegations of engaging in automated telemarketing without proper consent. On February 4, 2026, the U.S. District Court…
FTC Sues JustAnswer for Deceptive Subscription Practices
Recently, the Federal Trade Commission (“FTC”) filed a Complaint against JustAnswer LLC and its CEO, alleging the company misled consumers into enrolling in monthly recurring subscriptions without obtaining consumers’ affirmative consent.
According to the FTC’s Complaint, many consumers believed they…
Big Game Advertising Questions
Q: Why do companies refer to the Super Bowl as The Big Game in their advertising?
A: Because the Super Bowl is trademarked, but The Big Game is not. Of course news outlets can use either term under the fair…
When ‘Too Good to Be True’ Really Is Too Good to Be True: FTC Settles With NextMed Regarding Deceptive Advertising Practices
The Federal Trade Commission (“FTC”) has reached a settlement with NextMed (also known as Southern Health Solutions, Inc.), resolving allegations that the telehealth company misled consumers through deceptive advertising, billing, and cancellation practices tied to weight-loss programs involving GLP-1 medications…


