Social media influencers and creatives have learned to monetize their fame and new changes are increasing revenues across the board. As an attorney for social media influencers, I’ve had a bird’s eye view of the rise of social commerce and
Brian J. Murphy Blog
The Brian J. Murphy Blog, published by Brian J. Murphy – Attorney & Counselor at Law, focuses on legal issues at the intersection of entertainment, intellectual property, internet and new media, and sports law. It covers topics such as entertainment finance, production subsidies, talent representation, IP portfolio management, licensing, brand integration, and digital asset rights including NFTs and blockchain. The blog also addresses sports contract negotiation, marketing, esports agreements, and business formation and operations relevant to creative and media industries. It provides insights into evolving legal challenges faced by celebrities, athletes, content creators, and businesses in the entertainment and technology sectors.
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Top 5 Items Creators and Influencers Should Be Aware of Before Signing with Management
Influencers have been disrupting the online advertising world for several years now, challenging traditional advertising methods and creatively leveraging their popularity for brand promotions. Since 2019 the influencer social media advertising space has skyrocketed, benefitting many influencers, but also allowing…
Protecting Your Prior Works When Signing Employment Offer Letters and Agreements
I’m often contacted by producers, writers, software designers/engineers and other creative professionals concerned about the provisions of a media or IP company’s employment agreement they are considering. Typically the company’s proposed employment offer letter or agreement and attached standard terms…
NFT Tips for Content Owners and Brands
Here are some key points to keep in mind if you are approached by a blockchain developer to license your content for NFT (non-fungible token) creation and sale. If you only want to license your content for purposes of NFT…
Disney Uses ‘Home Video’ Loophole to Keep 80% of Streaming Revenue
Did you know that, behind the scenes, Disney and its stars have been battling it out over streaming revenue for the past few years? Through a very convenient loophole, Disney has been keeping 80% of the revenue earned from older…
The Top 5 Skills to Look for In Hiring an Influencer Manager
Influencer Management is fairly new in the entertainment world, but it’s a profession that is becoming increasingly vital for building a successful brand online. Influencer Managers are in high demand, which means more and more up-and-coming marketing and PR professionals…
Recording Artists vs Big-Name Labels: the Tables are Finally Turning
Historically, record labels and the recording artists they partner with have operated under an exploitative business model, one that has been known to deplete the revenues artists generate from their music and increase the shares drawn by the record labels.…
Influencers: Engaging with Brands Can help you Gain an Edge
You’re gaining status as an influencer, and your follower counts are high and climbing. You’ve tapped into a cultural current, and your content is resonating with members of a large and growing audience. Well done! That’s not an easy feat.…
Social Media Influencer Basics: How To Build Relationships with Brands
Becoming a bona fide “influencer” is a little like becoming famous; it’s a fun and common goal, but it’s not usually something we just decide to do and it magically happens. It takes effort, strategy, and luck to build an…
IRC Section 181 Set to Expire at Year End: What Does it Mean for your Motion Picture or Media Project?
When it passed in 2017, the Tax Cuts and Jobs Act failed to renew a provision contained in 2004’s Jobs Creation Act, known as Internal Revenue Code Section 181, which allowed film, television and media producers to immediately expense costs…