Anyone can become a successful business developer. Even a rainmaker.
I say this without reservation…knowing many will disagree.
Like Mindy did.
She was upfront, telling me the first time we sat down to discuss growing her practice that she just
Marketing Brain Fodder, published by Eric Fletcher, focuses on leadership, business development, marketing, and communication. The blog explores themes such as personal and professional growth, the value of human connection, strategic thinking, and the impact of small acts of kindness in business and community contexts. It addresses challenges like maintaining balance and agency in a complex marketplace, investing in people, and fostering meaningful conversations. The content often reflects on values, motivation, and the human element behind business success, encouraging readers to rethink traditional approaches and embrace creativity and empathy in leadership and marketing practices.
Any discussion of business development should begin with this disclaimer:
There are no one-size-fits-all solutions or formulas. Silver bullets and cookie-cutters might work elsewhere; but not here.
With that stipulation, there are solid cornerstones that will ensure the resources invested in BizDev aren’t experimental in nature, leaving you to hope the market…