Latest from Persuasion Matters

In two recent blog posts (here and here), I resurrected one of my favorite books on communication: Dr. Frank Luntz’s “Words that Work: It’s Not What You Say, It’s What People Hear.” Although his approach is often political, I believe Dr. Luntz’s “Rules of Effective Language” apply just as easily to the world of litigation and courtroom persuasion. Because words matter. In this installment, I’ll finish up with rules 7-10. Rule…
This week’s episode, “Killer Doctor,” is chock full of goodies. We have a woman dying of terminal cancer. Experimental drugs. A grieving brother and son. The murder of the treating physician. A confession (or two). And the bonus? We even get a dash of that last-minute, yet far-fetched, Bull team sleuthing. Good stuff. It’s a tad convoluted (what else is new), but here’s the gist: Lily Zbyszek learns that her cancer has spread to…
Did CBS hire a new team of writers for “Bull” this season? I hate to jinx anything, but the S4 episodes have actually had quasi-plausible storylines. What is happening? I don’t know, but I can tell you what is not happening: jury consulting. Or not much of it, at least. And I have to admit, the lack of jury consulting absurdities is making my job as a columnist more challenging. But who doesn’t like a…
(Courtesy of CBS) Here’s a question: Why hasn’t anyone in the World of Bull ever called him out for providing legal advice and representation without a license? I get the whole “gotta-make-it-sexy” spin from Hollywood, but isn’t “Bull” supposed to be about jury consulting? In yet another episode this season, we find Dr. Bull doing very little jury consulting and a whole lotta lawyering. This week, we have a story involving a family matter between…
Justice delayed is far from ideal, but it’s better than life behind bars. This column is supposed to address the realities and absurdities of jury consulting as depicted in CBS’ “Bull.” But what’s an author to do when the episode has little to no actual jury consulting in the storyline? You dig deep and find something else to write about. So, this week, I’m addressing four scenes that piqued my interest. But first, a disclaimer:…
Pinch me. The voir dire questioning in this week’s episode of “Bull” was actually something I can sink my teeth into. At least as far as the Hollywoodization of jury selection goes. This week’s storyline centered on a Securities and Exchange Commission (SEC) federal criminal trial where a millennial-ish entrepreneur named Whitney was facing a long list of fraud charges. Her trusted R&D engineer had walked out on his job and blew the whistle, alleging…
Welcome back to “Bull,” everyone. Season 4 jumped off to a fast start, and so will I. (Need a quick recap of the Season 3 finale? Click here.) If you’ve read previous columns, I’ve repeatedly dissed the writers and producers for never handing Bull a loss. They must have been reading my articles, because the first few minutes of Season 4 start with a loser for Bull. One could say it’s because he chose…
Also Named One of the Top Three in Austin CourtroomLogic Consulting, LLC, led by president and founder Kacy Miller, has been recognized by Texas Lawyer as the best jury consultant in Dallas in its annual “Best Of” survey of companies that provide services to the legal profession. CourtroomLogic was also named to the top three in Austin. This is the ninth year CourtroomLogic has been named one of the state’s Best Jury Consultants in the Texas…
  In my last blog post, I dusted off an old favorite, my dog-eared copy of Dr. Frank Luntz’s “Words that Work: It’s Not What You Say, It’s What People Hear” and shared three of his “Ten Rules of Effective Language,” along with some insight into how those rules apply in the world of litigation and courtroom persuasion. In this installment, let’s talk about rules 4-6. Rule #4 | Consistency Matters If…
Once again, CourtroomLogic Consulting is up for Best Jury Consultant in Texas Lawyer’s annual survey of the state’s legal services vendors. Last year we placed in all three regions, and we’d love to keep up our winning streak! If you’ve worked with us (or you’ve heard through the grapevine that we offer stellar support), please vote for CourtroomLogic Consulting using the links below. Pro tip: you can vote in all three cities regardless of where you’re based…