Latest from Persuasion Matters

Budweiser’s “Puppy Love” Super Bowl XLVIII commercial. One of my favorite Super Bowl commercials is Budweiser’s “Puppy Love” (2014), an adorable tale of a Labrador puppy and a Clydesdale who become best friends. If you don’t immediately know what I’m talking about, hop on YouTube right now and take a quick peek. I’ll wait. What, you may be asking, do adorable puppies and Budweiser have to do with the art of lawyering? That’s easy: persuasion.…
As we welcome 2019, we thought we’d ease back into the world of blogging with a highlight of the Top 10 articles from the year we just ushered out the door. While we noodle new ideas and worthy tips to share during the coming months, we hope you’ll visit, revisit and share the posts below! The #1 Blog Post of 2018: 5 Tips for Becoming a More Persuasive Speaker When was the last time a conference…
This week’s episode of “Bull” – “A Higher Law” – featured an unusual suspect: A Catholic priest. He’s pulled over driving behind the wheel of a dinged-up, bloodied vehicle, with alcohol on his breath. He’s subsequently arrested for a fatal hit-and-run of a young female jogger. Facing up to 20 years in prison, most folks would be more than happy to out the actual killer, but not Father Andy. The person who actually caused the…
This week’s episode of “Bull” – “A Higher Law” – featured an unusual suspect: A Catholic priest. He’s pulled over driving behind the wheel of a dinged-up, bloodied vehicle, with alcohol on his breath. He’s subsequently arrested for a fatal hit-and-run of a young female jogger. Facing up to 20 years in prison, most folks would be more than happy to out the actual killer, but not Father Andy. The person who actually caused the…
Hollywood hijacked reality in this week’s episode of “Bull.” Let’s shake things up this week and play a game of “Truth or Bull.” But first, a quick synopsis. If you watch the show, you may want to skip this column as the entire piece will be a ginormous spoiler. This week’s episode, “Separation,” had two distinct story lines. The first centered around a rich German, Geoffrey Schreiber, who was being sued by a museum for…
Does art imitate life, or does life imitate art? Life is messy. And this week’s episode of “Bull” captured the essence of not only a messy life, but the angst that defendants experience when feeling wrongly accused. Dr. Jason Bull, the charming yet slightly narcissistic psychologist who runs a state-of-the-art trial sciences firm, has once again found a criminal defendant who desperately needs his expertise. In fact, Dr. Bull must be feeling the holiday spirit because this time,…
  It’s not every day that I’m asked to review a television show co-created, produced and written by my former boss, Dr. Phil McGraw. Bull, the not-so-new CBS drama features Dr. Jason Bull, a trial scientist and jury consultant who has all sorts of tricks up his sleeve. He dances around the rules of procedure and doesn’t seem to care about ethical guidelines. But hey, the show would be ridiculously dull if it weren’t a…
Also Recognized as 1 of Top 3 in Houston and Austin CourtroomLogic Consulting, LLC, is honored to be selected by the readers of Texas Lawyer as one of Texas’ Best Jury Consultants in the publication’s annual survey of businesses serving the legal community. CourtroomLogic was named the Best Jury Consultant in Dallas and was named one of the top three in Houston, Austin and San Antonio. This is the eighth year CourtroomLogic has been…
Last week, I had the opportunity to talk with members of the Forensic Expert Witness Association about what jurors expect from expert witnesses. As I was preparing my speech, I was reminded that what happens inside the courtroom is not unlike what happens in the theatre: There are lead actors, supporting actors, protagonists, antagonists, conflict, setting, and even special effects. And just as audience members revel in the ambiance of the theatre, jurors watch everything inside the…
As we continue digesting the information contained in the Cornell University School of Law Review article authored by Judge Amy St. Eve and former-law-clerk-now-law-firm-partner Gretchen Scavo, I want to shift the focus to the heart of the matter: presenting evidence. (If you haven’t already read my prior posts on this subject, they were on Organization and Delivery and both contain great information every trial lawyer needs.) Eric Oliver, a communications guru, says, “Facts can’t speak…