
Operation Bluebird, Inc. (“Bluebird”) and X Corp. are locked in a dispute over the future of the Twitter brand, stemming from the platform’s rebrand from “Twitter” to “X” in 2023. The TMCA covered the rebrand.
In December 2025, Bluebird
TheTMCA.com
TheTMCA.com, published by Dorsey & Whitney LLP, focuses on trademark, copyright, and advertising law. The blog covers topics such as trademark disputes and litigation, trade secret issues, intellectual property enforcement, and brand protection strategies. It discusses court rulings affecting trademark and trade dress rights, social media and advertising compliance, and customs enforcement against counterfeit goods. The content includes analysis of recent cases and legal developments relevant to brand owners and IP practitioners.
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