Statute
Lanham Act
1,166 published works
California Employment Law Update
Corporate Officer Did Not Lose Agent’s Immunity Merely By Acting For Personal Gain
By Tony Oncidi
Multiple Energy Technologies, LLC v. Casden, 183 F.4th 1149 (9th Cir. 2026) Multiple Energy Technologies (MET) previously settled a false-advertising lawsuit against competing manufacturer Hologenix, which agreed to pay $2.5…
Founders Legal Blog
When Trademark Enforcement Becomes the Liability
When Trademark Enforcement Becomes the Liability by Kennington Groff When Trademark Enforcement Becomes the Liability Trademark enforcement exists to protect value. A strong mark can carry customer trust, marketplace visibility,…
Founders Legal Blog
What Trademark Infringement Looks Like
What Trademark Infringement Looks Like by Kennington Groff What Trademark Infringement Looks Like and What Brand Owners Should Do Next Trademark infringement usually begins with recognition. You see another company…
Jotwell
Distinguishing the Historical Roots of Goodwill From Trademark Law’s Origins
Trademark law in the United States requires use of a mark in commerce as the basis for both acquisition and infringement of exclusive rights. This requirement is justified, in part,…
TheTMCA.com
Who Owns an AI Celebrity? Taylor Swift, Matthew McConaughey, Erling Haaland, and the Limits of Trademark and Publicity Rights
By William Cravens, Jordan Stott
Erling Haaland had a very “online” World Cup. As Norway ”rowed” its way through the tournament, social media reimagined its star striker as a Viking leader, a K-pop idol, and…
The Antitrust Attorney Blog
Can You Sue Over a Paid Influencer’s Posts? False Advertising on Social Media
Author: Luke Hasskamp Your competitor’s product is suddenly everywhere on social media. Influencers you have never heard of call it cheaper and better than yours. Some of the posts are…
LawSnap
What Actually Gets Trademark Cases Dismissed at the Pleading Stage
By LawSnap
When the defendant in a federal trademark infringement case moves to dismiss, they win about one quarter of the time. That’s higher than I was expecting. On a motion to…
All About Advertising Law
Tenth Circuit Rejects the “Two-Click” Safe Harbor: Hyperlinks and Third-Party Content May Create Advertising and Regulatory Liability
By Todd A. Harrison, Shahin O. Rothermel, Thomas Smith
The decision reaches beyond competitor false advertising claims, with potentially significant implications for FDA, FTC, state consumer protection, and other regulatory enforcement. Executive Summary The Tenth Circuit's decision in KetoNatural Pet…
The Antitrust Attorney Blog
The Reach of Ariix v. NutriSearch: When Rigged “Independent” Reviews Can Become Actionable Under the Lanham Act for False Advertising
Author: Luke Hasskamp Many modern buyers are skeptical of conventional advertising, so they look for something that seems more independent. They read reviews, check star ratings, and search for the…
Chicago IP Litigation
Court Enters Partial Summary Judgment on Copyright, Lanham Act, and DMCA Claims Arising from Breakdown of Art Licensing Relationship
Art Akiane, LLC v. Art & SoulWorks LLC et al., No. 1:19-CV-02952, Slip Op. (N.D. Ill. Mar. 31, 2026) (Chang, J.). Judge Chang resolved numerous claims and defenses arising from…