Topic
Client Acquisition
437 published works
Scalable Law Blog
Why Your Law Firm Is Losing Clients Before You Ever Speak to Them
Most law firm owners who want to increase clients reach for the same answer: more marketing. More ads, more SEO, more referral lunches, a new website. Sometimes that's the right…
Fretzin Blog
Turning Unaware Audiences into High-Value Legal Clients
Turning Unaware Audiences into High-Value Legal Clients By Steve Fretzin and Jan Roos How lawyers can turn unaware prospects into high-value clients through problem-focused marketing, client education, strategic networking, and…
Marketing Brain Fodder
If You’re Serious About Engaging New Clients, Try This
“You just need to find a niche.” This advice is everywhere. And in my experience often winds up leaving a professional in pursuit of sustainable growth more frustrated than focused.…
Legal Futures Blog
Concerned that AI is affecting enquiries? Here’s what to do
By John Anderson, founder of Legal Futures Associate SomunaIf you run a law firm in the UK, you’ve probably noticed declines in enquiries and website visits in the last year…
Legal Marketing Blog
More Traffic Won’t Fix a Broken Funnel
By John Hinson
When marketing results disappoint, the first reaction is often the same: "We need more traffic." More website visitors. More ad clicks. More impressions. More people finding the business online. Traffic…
Fretzin Blog
Cooper Saunders: Turning Law Firm Marketing Into Measurable Revenue
Tired of paying for “more clicks” and getting zero real cases? In this episode, you’ll hear how strategic market research, real social proof, and case-study-driven content can turn a law…
Fretzin Blog
How Law Firms Can Win Clients in the First 2% of the Experience
By Steve Fretzin and Fiona Stevenson The Law Firm Intake Experience That Wins Clients How branding, client experience, and consistent intake systems help law firms convert more of the right…
Fretzin Blog
Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience
A potential client rarely picks up the phone to call a law firm on their best day—and how that first moment is handled can make or break the relationship. In…
H & E Blog
Episode 359: Marketing → Intake → Sales: Where Revenue Actually Breaks
Most law firms assume a slowdown in growth means they need more marketing. But the real problem often isn’t generating leads—it’s what happens after those leads enter the firm. In…
On The Map
7 Law Firm Website Design Mistakes That Are Costing You Clients
Your law firm’s website is often the first impression a potential client has of your practice. In a profession built on trust and credibility, a poorly designed website doesn’t just…