Topic
Client Acquisition
437 published works
Amazing Firms, Amazing Practices
“How To Get Clients to Come to You” (TeleSeminar)
By Gerry Riskin
I've had the opportunity to experience Patrick McEvoy's energy, enthusiasm and results-oriented drive. He 's been in the front lines as a Canadian Chartered Accountant and proven that his techniques…
Real Lawyers Have Blogs
Boston lawyer blogs bring new clients
Lawyer blogs bring marketing success per an article in Boston's Business Journal. Only a relatively small number of local lawyers have picked up on the practice, but devotees swear by…
Legal Marketing Blog
Need Marketing Prospects? Check Your Rolodex.
By Tom Kane
Your rolodex (or equivalent) contains many potential sources of new legal work. If you're like most people your contacts include clients, former clients, referral sources, potential clients, family, friends, classmates,…
Business and Commercial
“Mr. Lamb, I have a great stock tip for you!” (Or Why Cold Calling Has No Place In Marketing Or Sales)
By Patrick Lamb
Uggghhhhhhhhhhh! I hate it when these stock brokers call out of the blue, trying to sound like they've got the best deal in the world. I can't hang up fast…
Legal Marketing Blog
I Ain’t Doing That Marketing!
By Tom Kane
Every law firm marketer - whether lawyer, in-house staffer or consultant - should really pay attention. When asked by a lawyer "what is the best type of marketing I should…
Legal Marketing Blog
Differentiate Yourself to Land Clients
By Tom Kane
Harry Joiner on his blog Proven Ways to Get New Customers makes a point with which I agree. He calls it The Expertise Imperative and rightly states that it is…
DennisKennedy.Blog
How to Attract Clients: Sell Nothing
A good little marketing campaign for you to consider.