Topic
Content marketing
828 published works
Legal Marketing Blog
How to Use Gated Content to Get More Leads
Many law firms overlook one of the simplest and most effective ways to generate more leads: gated content. If your website and marketing do not offer at least one valuable…
The Attorney Marketing Center
Stop writing articles and blog posts
By David Ward
You know that articles and blog posts and other forms of content can attract prospective clients and repeat clients, and you know how to write them. But, unless I miss…
Legal Marketing Blog
The Blog-Newsletter Combo: Still One of the Best Moves You Can Make
By John Hinson
Most lawyers are quick to assume blogging is outdated. Some think no one reads email newsletters anymore. And many who once tried both gave up when it didn’t turn into…
The Attorney Marketing Center
Another type of content most lawyers don’t use (but should)
By David Ward
Most lawyers who create content for a blog or newsletter or podcast usually don’t include “guest posts” or other contributions from other content creators, especially other lawyers. But they should…
Lawyer Meltdown
Balancing Content Creation and Engagement
By Allison Johs
Do you have trouble balancing content creation and engagement? If you have been following my videos, you may have seen me talking about the importance of not just dropping a…
ComplexDiscovery
Re-engineering the B2B Narrative: Why Tech Marketers Are Ditching Campaigns for Newsrooms
By Rob Robinson
Editor’s Note: Tech marketers are under pressure—and not just from competitors. Buyers have changed. They now spend months researching independently, bypassing promotional campaigns in favor of trusted, editorial-style content. In…
The Attorney Marketing Center
How to write a blog post in five minutes
By David Ward
Would you write more blog posts or newsletter articles if it only took a few minutes? You can. Using voice dictation. Something I’ve done for many years. When I was…
Fretzin Blog
Chris Earley: How Lawyers Win Attention in a Crowded Industry
In this episode, Steve Fretzin and Chris Earley discuss: Treating consistency as the real competitive edge Building trust through authenticity over achievement Matching platforms to where your audience already lives…
TechLaw Crossroads
The Day That ChatGPT Died: Lessons For The Rest Of Us
Imagine this: You're on deadline, procrastinated on research (don't judge), and ChatGPT that you counted on to help suddenly dies. That was my Nov 18. Turns out the Cloudflare outage…
The Attorney Marketing Center
Content creation for lawyers made simple (and better)
By David Ward
In the two minutes it takes you to read this, you’re going to learn a ridiculously simple way to create all the content you need to build your practice—blog posts,…