Topic
Differentiation
25 published works
Legal Marketing Blog
Legal Business Development: Points of Differentiation
By Paula Black
What makes YOU different from the thousands of lawyers that DO what you do? As I discussed earlier this week... knowing what business you are REALLY in is the place…
The Rainmaker Blog
Law Firm Marketing: The Final Secret Top Rainmakers Use to Fill Their Practice
During May, I posted two blogs about the secrets top Rainmakers use to fill their practice, gleaned from more than 10 years of working with small law firms and solo…
Legal Ease Blog
Differentiating Yourself is Essential – But Are the Rules Making It Harder?
By Allison Johs
The June 2007 issue of Law Practice, the magazine of the Law Practice Management section of the ABA launched a new column, "What Really Works," which discusses law firm marketing…
Legal Marketing Blog
How Do You Differentiate Yourself?
By Tom Kane
When a client or prospective client talks with you about a legal problem, how do you set yourself apart from other lawyers in order to close the sale? Successful business developers…
Legal Ease Blog
How Available Are You? Follow Up
By Allison Johs
Dan Hull continues his list of "what about clients" rules with Rule 9: Be There For Clients -- 24/7. Dan's post follows up an earlier post on his What About…