Topic
Differentiation
25 published works
Legal Marketing Blog
Why Differentiation Is Harder Than Ever for Law Firms
By John Hinson
Ask a group of lawyers what makes their firm different, and many will give remarkably similar answers. "We care about our clients." "We provide personalized service." "We communicate clearly." "We…
Marketing Brain Fodder
Here’s How To Differentiate Yourself, Instantly
Screenshot I was meeting a colleague for coffee. She wanted to introduce me to a potential new hire. “You’re going to love this guy. He’s so nice.” I half-joked, “I’m…
What Makes Lawyers Tick?®
Same But Different
I just finished reading an interesting book called Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger (Simon & Schuster, 2017). Professor Berger is a marketing professor at…
Muse Communications Blog
Be Unique for Better Law Firm Marketing
Marketing legal services is both easier and more challenging today than perhaps at any time in history. Promoting your firm is now simpler than ever thanks to the many advances…
Cordell Parvin Blog
Major Question: Why should a client pick you?
Why Should I Recommend You? I want you to pretend for the moment that I can refer business to you. I want you to provide me with the information I…
The Rainmaker Blog
The Problem of Me-Too Marketing & How to Solve It to Win Clients
Consumers are confused about the legal marketplace and are looking for ways to determine differences between what appears to them to be a sea of lawyers all offering the same…
The Rainmaker Blog
Be That Guy: Why Differentiation Matters
The ad above was clipped by one of our TRI writers as an interesting illustration of using a ubiquitous point of pain to differentiate yourself in your marketing efforts. The…
Cordell Parvin Blog
Client Development Tip: Focus on Differentiation
What makes you unique? What makes you different? Have you figured out how to take advantage of it? Are you using it to help define your target market? It could…
Cordell Parvin Blog
What differentiates your firm or practice group from competitors?
If you are in a small firm, or a practice group in a large firm, you have meetings, right? What do you talk about at those meetings? Have you ever…
The Rainmaker Blog
5 Ways to Prove Your Law Firm is the Best Choice
I talk a lot about the importance of differentiating your firm by focusing your marketing efforts on communicating your unique competitive advantage – the benefits a client gets from working…