Topic
Differentiation
25 published works
DuetsBlog
The Big D
- Mark Prus, Principal, NameFlash No, I’m not talking about Dallas. Nor am I referring to the hip hop rap MC of the same name. I’m talking about Differentiation. If…
The Rainmaker Blog
Differentiate or Die: Learn How to Separate Yourself From the Herd at a Rainmaker Retreat
Have you ever been shopped on price? Most attorneys would say yes. But would it surprise you to learn that it’s really not about the money? Consumers are confused about the legal…
Cordell Parvin Blog
Differentiation: How your law firm can thrive
What does the legal profession look like? It is more “client driven” than ever before. Successful firms will differentiate themselves by: How well they understand their clients The relationships their…
The Rainmaker Blog
A Graphic Look at the Legal Profession in 2012
I ran across the infographic below a few days ago and am just beginning to wrap my mind around the fact that it says only around 62% of law school…
Cordell Parvin Blog
Want to Differentiate Yourself? You Need to Know Your Client
Business clients expect their outside lawyers to know the law. If you represent business clients, you are not likely to differentiate yourself from other fine lawyers by your legal knowledge.…
Cordell Parvin Blog
How Can You Differentiate Yourself in a World Crowded with Lawyers Just Like You?
We live in a world with lots of lawyers and lots of law firms chasing after fewer clients who have less money to spend on outside law firms. Now, more…
The Rainmaker Blog
Law Firm Marketing: How To Differentiate Yourself from Your Competition
Ken Hardison, founder of the Personal Injury Lawyers Marketing and Management Association (PILMMA) and founding partner of Hardison & Cochran, is my guest blogger today. Here is his post on how…
Cordell Parvin Blog
What is the One Thing That Will Differentiate You from Other Outstanding Business Lawyers?
I have actually answered this question in several previous blog posts, but I found support for my answer last week. This weekend, I am hosting a group of Million Dollar…
The Rainmaker Blog
Law Firm Marketing: Differentiation is the Key to Getting Hired
Nobody wants to hire a lawyer, but there are certain events that cause consumers and business owners to seek out a lawyer: Purchasing real estate Getting a divorce Starting a…
The Rainmaker Blog
Sept. 28 Webinar: How to Answer the Question, “Why Should I Hire You?”
One of the toughest questions attorneys get from a potential client is, “Why should I hire you?” The rest of that question is implied: “Why should I hire you versus…