Topic
Direct Marketing
70 published works
Corporate and Commercial Law Blog
When can organisations rely on “consent” under data protection laws? The Court of Appeal clarifies in RTM v Sky Betting and Gaming
The Court of Appeal's recent decision in RTM v Bonne Terre Limited & Hestview Limited [2026] EWCA Civ 488 is an important one for any business/controller that relies on consent…
Technology Law Dispatch
Direct marketing and profiling: Recent fines
By Asélle Ibraimova, Avesta Aria
Data protection authorities across Europe have recently imposed significant fines on companies for violations of data protection laws. We bring to your attention decisions related to breaches of direct marketing…
Global Policy Watch
Long-Awaited POPIA Guidance on Direct Marketing Published by South Africa’s Information Regulator
By Dan Cooper, Benjamin Haley, Deon Govender, Ahmed Mokdad
The Information Regulator recently published its Guidance Note on Direct Marketing (“Guidance Note”), providing clarity on how personal information can be lawfully processed under the Protection of Personal Information Act (“POPIA”). The…
Cov Africa
Long-Awaited POPIA Guidance on Direct Marketing Published by South Africa’s Information Regulator
By Dan Cooper, Benjamin Haley, Deon Govender, Ahmed Mokdad, Mosa Mkhize
The Information Regulator recently published its Guidance Note on Direct Marketing (“Guidance Note”), providing clarity on how personal information can be lawfully processed under the Protection of Personal Information Act…
IT Law Blog
Marketing 2024: correct use of social media and adtech networks
By Ilona
Marketing refers to any actions a company enacts to attract an audience to the company’s product or services through high-quality message delivery conducted in different ways. Marketing aims to deliver…
Eye On Privacy
CNIL Fines Canal+ Over Marketing and Data Security Concerns
By Liisa Thomas, Sam Cournoyer*
The French Data Protection Authority announced a €600,000 fine against Groupe Canal+ over concerns with the media company’s direct marketing activities. According to the CNIL, the company sent users email…
Privacy World
Squire Patton Boggs Team Provides Practice Guidance on U.S. Direct Marketing Laws – Download Guide and Register for Conference
In June, Thomson Reuters Practical Law published “Direct Marketing in the US: Overview,” a Practice Note co-authored by Alan L. Friel and Kyle R. Dull. In a direct marketing campaign,…
Privacy & Information Security Law Blog
UK Tribunal Rules on Direct Marketing ICO Case Against Experian
On February 20, 2023, in the case of Experian Limited v The Information Commissioner, the First-Tier Tribunal in the UK ruled on the ICO’s action to require Experian to change…
Data Protection Report
New guidance on direct marketing
By Ali Fazeli-Nia, Lara White (UK), Janine Regan (UK)
Introduction On 5 December 2022, the Information Commissioner’s office (ICO) published its new guidance on direct marketing (the Direct Marketing Guidance). The Direct Marketing Guidance is accompanied by various resources,…
Privacy & Information Security Law Blog
UK ICO Publishes New Direct Marketing Guidance and Checklists
The UK Information Commissioner’s Office recently published a package of detailed guidance and checklists for direct marketing activities.