Topic
Environmental Marketing
170 published works
All About Advertising Law
Truth in Labeling Act Could Reshape Environmental Marketing Claims
By Shahin O. Rothermel, Barry Benjamin, Leonard L. Gordon, Richard Starr
Making environmental marketing claims is already difficult. Between California’s evolving requirements, the Federal Trade Commission’s (FTC) Green Guides, and a growing number of state laws, even well-intentioned companies can struggle…
Green Building Law Update
Greenwashing Enforcement Is Growing – What the Tractor Supply Case Means for Businesses
Greenwashing is still a thing. Increasingly, so is greenwashing enforcement.
Global IP & Technology Law Blog
Greenhushing: The Indirect Consequence of the Crackdown on Greenwashing?
The authors wish to thank Joshua Saunders for his contributions to this post. The term “greenwashing” was first coined by Jay Westerveld in 1986 when criticising the hotel industry’s practice…
Green Building Law Update
Greenwashing Lawsuits Surge in 2025: Navigating the Expanding Risk
If they can come after the cows, your business could be next with a bullseye on its back.
Consumer Protection Connection
JBS USA Settles NY AG “Net Zero” Challenge as NGO False Ad Litigation Continues and California Climate Reporting Deadlines Loom
By Sheila Millar, Antonia Stamenova-Dancheva, Anushka R. Stein
On November 3, 2025, the New York Attorney General announced a $1.1 million settlement with the U.S. subsidiary of the world’s largest beef producer, ending the state’s lawsuit accusing the…
Inside Consumer Protection
California AG Targets Plastic Bag Manufacturers for Misleading Recyclability Claims
By Laura Kim, Taylor Kay
On October 17, 2025, California Attorney General Rob Bonta announced enforcement actions against seven plastic bag manufacturers for allegedly violating state environmental and consumer protection laws through explicit and implicit claims that…
Consumer Protection Connection
Sheila A. Millar to Help Launch Updated ICC Environmental Framework Guidelines
Environmental claims remain a hot topic for global marketers and changing rules around the world create new challenges as marketers strive to inform consumers and business customers about their products.…
All About Advertising Law
Recyclable, Renewable, Regulated: NAD Pokes Holes in Boxed Water’s Green Pitch
By Leonard L. Gordon, Shahin O. Rothermel
In a decision underscoring the complexity and risks of making environmental marketing claims, the National Advertising Division (NAD) issued a decision in a challenge brought by the International Bottled Water…
All About Advertising Law
Listen to Venable’s Ad Law Tool Kit Show Podcast – “Green Claims”
Episode 4 of Venable's Ad Law Tool Kit Show, Season 2,is now available. Listen to "Green Claims" here, or search for it in your favorite podcast player. Protecting the environment…
China Law Insight
欧盟禁止“漂绿”新规及对我国企业出海经营的启示
By King & Wood
作者：李政浩 袁啸昆 宣称产品“100%使用清洁电力生产”，宣传包装“30%采用再生塑料”，承诺企业“10年内达到碳中和”——在应对全球气候变化的进程中，越来越多的企业以类似的环境或可持续声明吸引消费者和公众的注意，但与此同时，企业的“漂绿”（greenwashing）行为也愈加受到各方关注。所谓“漂绿”，即企业对于自身或其产品与服务的环境影响提出虚假或具有误导性的声明，对消费者和广大公众产生误导，通过虚构环保竞争优势获取更多商业利益。欧盟委员会（“欧委会”）2020年的一项调查显示，在接受审查的150项环境声明（environmental claim）中，53.3%的环境声明包含模糊、误导或是没有根据的信息，而40%的环境声明则未经证实。 阅读更多