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Lead Generation

323 published works

  1. The Rainmaker Blog

    How to Leverage LinkedIn for Leads

    By Stephen Fairley

    LinkedIn has been found to be 277% more effective in generating leads than Facebook and Twitter, according to HubSpot research. Since LinkedIn is a social network for professionals, it stands to…

  2. The Rainmaker Blog

    13 Staggering Statistics for Online Lead Generation

    By Stephen Fairley

    Think blogging and social media won’t get you any more leads than your normal old way of doing things? Sorry, but the statistics say that concentrating on online lead generation strategies…

  3. The Rainmaker Blog

    How Website Analytics Can Boost Your Lead Generation Rates

    By Stephen Fairley

    Is your website operating to maximum efficiency? Do people who come to your site stay or do they jump off after the home page?  Do you know what your “bounce rate”…

  4. The Rainmaker Blog

    How to Use Social Media for Lead Generation

    By Stephen Fairley

    If you are still struggling to find the sweet spot when it comes to using social media to generate leads, there’s nothing wrong with following in the footsteps of marketers…

  5. The Rainmaker Blog

    Use Lead Nurturing to Increase Your Conversion Rates

    By Stephen Fairley

    The 2012 Lead Generation Benchmark Report by MarketingSherpa studied over 1,900 business organizations to identify key industry trends for generating high quality leads, and found that organizations that nurture leads…

  6. The Rainmaker Blog

    More from LegalTechNY: How Social Media Impacts Lead Generation

    By Stephen Fairley

    In March, I participated in a featured panel on social media marketing for attorneys at LegalTech New York 2013, the top annual legal technology event on the planet. Joining me…

  7. The Rainmaker Blog

    3 Key Areas Your Law Firm Needs to Focus On

    By Stephen Fairley

    At our Rainmaker Retreat, we spend lots of time talking about the three key areas that every law firm needs to focus on: Lead Generation: more people in the pipeline,…

  8. The Rainmaker Blog

    Top 4 Ways to Generate Leads Online

    By Stephen Fairley

    Inbound marketing software company HubSpot recently did a study of lead generation best practices from 1,400 small and mid-sized businesses and their findings are totally applicable to law firms as…

  9. The Rainmaker Blog

    How to Use Your Law Firm Blog to Generate Leads

    By Stephen Fairley

    Attorneys are compensated (generally speaking) for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of…

  10. The Rainmaker Blog

    Converting Leads Into Paying Clients Isn’t Luck. Here’s How to Do It

    By Stephen Fairley

    Happy St. Patrick’s Day! Do you need the luck of the Irish to find quality leads? Does it seem equally hard to convert your prospects into paying clients? Then you’ll benefit…