Topic
Lead Generation
323 published works
The Rainmaker Blog
How to Turn Your Law Firm Website Into Your Top Rainmaker
For most solos and small practitioners, the top rainmaker is the person looking back at them in the mirror. However, with the right website, you can generate more qualified leads and…
The Rainmaker Blog
3 Steps to Use Email Marketing To Generate New Leads
Most businesses use email marketing in a very traditional way – i.e., to encourage existing prospects to become customers, or to market additional products to existing customers. But email marketing can…
The Rainmaker Blog
How Blogs Affect Website Traffic
Inbound marketing firm Hubspot recently released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging: Companies that blog 15+ times…
The Rainmaker Blog
How to Turn Your Lead Flow From a Trickle to a Torrent
Is your lead flow system delivering a trickle or a torrent? If your law firm marketing system is working well, it should be producing a large number of lead opportunities for…
The Rainmaker Blog
8 Ways to Use Your Law Firm Website to Turn Browsers Into Buyers
1. Position your firm as a specialist. When people search for attorneys online they have a specific problem (DUI, personal injury, etc) and they are searching for specific answers. If your…
The Rainmaker Blog
4 Steps to Attract Qualified Prospects to Your Website
It’s not enough to simply generate lots of traffic for your law firm website; if they’re not the right kind of visitors – the kind who are interested in what…
The Rainmaker Blog
How to Keep Prospects Engaged Using Your Law Firm Website
Legal websites are a great way to generate leads, but only if you make your law firm website a place qualified leads want to visit repeatedly. Some law firms make…
Social Media Marketing for Law Firms
Why Law Firm Marketing Has To Make A Measurable Impact On Revenue In 2013
By Eria
Many law firms have confused lead generation with increasing awareness. The second is easy to do, hence more lawyers have gone down this route. The problem is that it does…
The Rainmaker Blog
Dec. 13 Webinar: How to Leverage Your Firm’s Website to Win Clients
According to recent research… 58 million adults looked for an attorney in the past year 76% of them referred to the Internet at some point in their search While most…
Legal Marketing Blog
Legal Business Development: What to do With the Leads You Acquire at a Conference.
By Paula Black
I worked with a client the other day to figure out what strategy she should put into place to maximize the 60 business cards she picked up during a 2-day…