Topic
Lead Generation
323 published works
Scalable Law Blog
5 Ways On How To Expand Your Firm's Client Base
Many lawyers transitioning from employment to owning their practice quickly discover that relying solely on referrals isn't sustainable. While referrals are valuable, they can be unpredictable and limit potential growth. …
Legal Marketing Blog
5 Lead Magnet Styles That Can Boost Your Website’s Conversion Rate
By John Hinson
Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes with the vast majority of…
Legal Consulting Pro Blog
10 Effective Methods for Law Firms to Measure Marketing ROI
By Ria Sapra
Legal Consulting Pro Legal Consulting Pro - The World's Consulting Marketplace Measuring the Return on Investment (ROI) of marketing efforts is crucial for law firms to assess the effectiveness of…
All About Advertising Law
Why the CFPB’s Preferencing and Steering Practices Circular Should Scare Lead Generators and Consumer Financial Services Providers
By Jonathan L. Pompan, Shahin O. Rothermel, David McGee
If you've been focused on only the high-level statements from the CFPB, you might already expect Rohit Chopra to fashion himself and the agency as "pro-consumer." Consistent with that approach,…
Consumer Finance and Fintech Blog
The CFPB Takes Aim at Digital Comparison Shopping Websites and Lead Generators
By Moorari Shah, A.J. Dhaliwal, Mehul Madia
On February 29, the CFPB issued a circular warning digital comparison-shopping websites and lead generators that practices that steer customers to certain financial products or services based on compensation received…
All About Advertising Law
Lead Generation: An Excerpt from the Advertising Law Tool Kit
By Jonathan L. Pompan, Ari N. Rothman
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool…
On The Map
Nolo Review: Is it Worth it in 2024?
By Meo Antolin
What is Nolo? Nolo is a long-running provider of legal tools and resources designed to help the average person navigate the complex landscape of law. While not accredited by the…
All About Advertising Law
Listen to Episode 4 of Venable’s Ad Law Tool Kit Show – “Lead Generation”
Episode 4 of the Ad Law Tool Kit Show, "Lead Generation," is now available. Listen here, or search for it in your favorite podcast player. In the realm of lead…
Consumer Finance Monitor
Ballard Spahr to hold Feb. 20 webinar on TCPA developments impacting consent and lead generation
New FCC rules under the Telephone Consumer Protection Act will mean big changes for businesses, particularly comparison shopping websites, lead generators, and other companies that regularly contact consumers via phone…
Eye On Privacy
FTC Reaches $7 Million Settlement Over Response Tree’s “Consent Farm” Sites
By Liisa Thomas
Continuing its focus on potential dark patterns, the FTC has reached a settlement with the lead generation company Response Tree LLC and its president over allegations that the company ran…