Topic
Marketing
1,556 published works
Reproductive Rights Prof Blog
Pro-Choice Donuts?
Via National Post:The American Life League issued the following press releaseregarding its victory over a company that makes doughnuts. Apparently"choice" is bad, even if it's a choice between honey glazed…
Amazing Firms, Amazing Practices
What the Obama campaign can teach us about marketing
By Gerry Riskin
Bruce Marcus of The Marcus Letter offers us a fascinating lesson in transposition in his new article called "HOW TO ELECT A PRESIDENT -- OR GET A CLIENT". Bruce’s…
The CPA Desk
Are You Still Marketing?
By Greg Price
Last Friday’s Houston Business Journal featured a Q&A section by my friend Phil Morabito, CEO of Pierpont Communications. He answers several questions about advertising and marketing during a down economy. …
Legal Marketing Blog
Selling By Any Other Name is Still Selling
By Tom Kane
An article that appears in Small Firm Business reports that 55-lawyer Birmingham firm of Lightfoot, Franklin & White received the highest marks in client satisfaction according to a recent Altman…
The CPA Desk
PKF Texas is a Nominee
By Greg Price
PKF Texas has been nominated for Marketer of the Year by the American Marketing Association for the second year in a row. PKF Texas is again in the Financial Services,…
The Legal Watercooler
e-Holiday Cards … Cooler Style
For the past few years there has been a debate in legal marketing circles in regards to e-holiday cards. I’m holding on strong to the opinion that, with few exceptions,…
Legal Ease Blog
Holiday Networking Time Has Arrived Again – Do Something! Network Effectively
By Allison Johs
Last week at a meeting of one of my networking groups, a question was posed about what changes we've seen in networking as a result of the current economic slowdown. Many…
Legal Marketing Blog
Plan to Crank up Marketing Budget in 2009. Huh?
By Tom Kane
Yep! While a number of large law firms are cutting lawyers and staff, it is no secret that budgets, including marketing budgets, are being trimmed for the coming year. Unfortunately…
Legal Ease Blog
Holiday Networking Time Has Arrived Again – Do Something! Network Effectively
Last week at a meeting of one of my networking groups, a question was posed about what changes we've seen in networking as a result of the current economic slowdown.…
The Rainmaker Blog
The Value of “Opt In” to your Law Firm Marketing Strategy
In my last post, I talked about the value of “Opt Out” in law firm marketing. Its value in law firm marketing is in narrowing your prospective client list to…