Topic
Marketing
1,552 published works
Legal Marketing Blog
Staff is Part of Your Marketing Effort – Whether You or They Know it or Not
By Tom Kane
It continues to amaze me how few law firms engage their non-marketing staff in the firm’s business development efforts. The funny part is that these staff members are involved in marketing…
Legal Ease Blog
Do Something! Highlight staff members in your newsletter
If you are sending out a firm newsletter, either by regular mail or email, you’re already well on your way to establishing ongoing relationships with clients, potential clients, strategic alliances…
The Legal Watercooler
Resistance is Futile
I’ve been enjoying, yet disturbed, by the conversations this week on my professional listserv about Twitter (and I’ll take the liberty to extrapolate that to social media for purposes of…
3 Geeks and a Law Blog
Did You Know 2.0
By Lisa Salazar
Its a great time to be a marketer and an English major . . . Check out this fascinating video about technology and its impact on the world.
Legal Ease Blog
Resource for Lawyers – Get the Fees You Deserve
One of the regular e-newsletters I receive, from RainToday.com, has created a great resource for lawyers about how to get the fees you deserve. RainToday has pulled together many of…
The Rainmaker Blog
Legal Marketing Is Essential for Law Firms
Many people mistakenly believe that a small or large law firm that enjoys success represents a multitude of clients in a variety of specialties and continually keeps busy, doesn't need…
Legal Marketing Blog
Too Busy For Marketing? Or Just Unfocused?
By Tom Kane
Often one hears from lawyers “I’m just to busy to be marketing.” Maybe they are just focusing on the wrong stuff? Reasons might include they're too busy with: Administrative tasks best left to…
The Rainmaker Blog
Social Networking: a Vital Ingredient for Legal Marketing
Facebook, Friendster, and MySpace aren't just for high school or college students these days. As a matter of fact, social networking sites have grown in popularity among corporate organizations and…
Litigation & Trial
The New Era of Marketing: Two New Brilliant Web Ads
How cool are you? Do you have a video showing your cell phone do this? When someone makes fun of a minor glitch in your product, how do you respond?
Media Law Prof Blog
Bunny Parmigiana
The Olive Garden is running from Kendra Wilkinson's endorsement of its food, even though the Playboy model says her sentiments are genuine. The family friendly restaurant chain's image doesn't quite…