Topic
Marketing
1,552 published works
China Law Blog
On the Benefits of Chinglish
By Dan Harris
Very insightful post on Matt Schiavenza's blog, entitled, Why Chinglish Exists. [link no longer exists]. Post starts out with a great story on the Great Communicator (Ronald Reagan) and then…
The Legal Watercooler
Day Dreaming about Twitter
Fellow Watercooler blogger, Russell Lawson, posted today on his other blog, progressive marketing, about Twitter. He’s imagining the “marketing use by a law firm of Twitter.”That's an interesting day dream,…
The Rainmaker Blog
Networking Remains an Effective Legal Marketing Strategy
In a recent article published in the American Bar Association Journal entitled “These Associates Say it is Never Too Early to Start Rainmaking”, a number of attorneys shared their…
The Rainmaker Blog
Developing Your Key Law Firm Marketing Strategies
Every lawyer I know is aware that they must have their law firm marketing strategies in place if they wish to succeed. Unfortunately, not every one knows how to go about developing…
The Legal Watercooler
My Tooth Doesn’t Hurt
Seth Grodin, marketing guru, recently posted the following thoughts:It's not something you think about very often, is it? (Not my tooth, your tooth).When you have a toothache, on the other…
The Rainmaker Blog
Use these Proven Law Firm Marketing Strategies to Attract your Ideal Target Market
Successful law firm marketing requires a number of things; not the least important being gaining an intimate knowledge and understanding of the Ideal Target Market (ITM). This is a very…
Legal Ease Blog
Do Something! Create a Call to Action
By Allison Johs
What is a call to action? It's a suggestion or instruction to your audience about what to do next - particularly with regard to marketing.Why do you need a call…
Legal Ease Blog
Managing Marketing vs. “Doing” Marketing
By Allison Johs
I read an excellent article by Bruce Marcus in this week’s Law.com small firm newsletter about the difference between doing and managing marketing. While the article talks in large part…
Litigation & Trial
Marketing Secrets from Advertising Experts
Build A Solo Practice leads us to Small Business Trends, which has such great 'secrets' as:Seth Godin, SethGodin.com – “Make promises and keep them. So obvious, it’s become a secret.”Scott…
Litigation & Trial
“Stealth marketing of medical services on YouTube”
43(B)log refers us to a NYT feature on doctors who give consumers incentives to post doctor-created ads as their own contributions to YouTube: Trouble is, most marketing videos don’t announce…