Topic
Marketing
1,557 published works
On The Map
5 Attorneys Share How to Use Short-Form Videos
By Meo Antolin
Short-form videos: fad or the next generation of marketing content for law firms? In the post-pandemic world, short-form videos saw a meteoric rise in demand. Some law firms went with…
H & E Blog
Episode 284: The Black Hole of Legal Marketing Strategy
In this episode, Molly dives into the common pitfalls law firms face in their marketing efforts. She deciphers the “soul-sucking black hole” of legal marketing where resources are drained with…
Jaffe Blog
Start Your New Year with a SWOT Analysis
By Carlos Arcos
A new year is the perfect time to reflect, strategize, and position your law firm for growth. A SWOT analysis—evaluating your Strengths, Weaknesses, Opportunities and Threats—can serve as a cornerstone…
VIP Marketing Blogs
VIP Marketing Wins Best Logo Design & Podcast Awards at Spark
By Eric Elliot
We’re excited to announce a monumental achievement for VIP Marketing—two incredible wins at the American Marketing Association (AMA) Spark Awards! 🏆
Lawyer Meltdown
LinkedIn Premium Company Pages
By Allison Johs
Have you heard about the new LinkedIn premium company pages? LinkedIn has recently rolled out a new premium subscription for company pages with new features that are not available to…
Legal Marketing Blog
3 Big Reasons Your Marketing Doesn’t Work
By John Hinson
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn’t work. After all, you may think you have a great strategy…
Legal Marketing Blog
Marketing Plan vs. Marketing Strategy: What Do YOU Have?
By John Hinson
In the marketing world, you’ll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing “plan” and a…
Financial Services Observer
FTC Announces Final ‘Click-to-Cancel’ Rule for Subscription Services and Other Negative Option Offers
By Timothy A. Butler, Matthew White
On Oct. 16, 2024, the Federal Trade Commission announced its final “Click-to-Cancel” Rule for subscription services and other negative option offers. The rule requires sellers to make it as easy for consumers…
The Attorney Marketing Center
Marketing for lawyers who hate marketing
By David Ward
Q: “Is there anything I can do to bring in more business that doesn’t require a lot of time or money or to doing things I don’t want to do?”…
Prodonovich Advisory Insights
The Easiest, Most Effective Marketing You Can Do Right Now
Many of your clients are probably feeling more than a little anxious right now. That’s kind of understandable when you’re facing the type of headwinds that rattle business confidence. But,…