Topic
Marketing
1,558 published works
ContractsProf Blog
Friday Frivolity: Liquid Death Tries to Top Pepsi with Its Own Jet Gimmick
Liquid Death is an interesting case of the self-aware, self-indulgent, post-modern marketing scheme. Stage one of marketing is to try to conflate in the mind of the audience appearance and…
The Social Media Butterfly
10 Marketing Strategies to Maximize Q4 and Drive Success in 2025
As we move into the last quarter of the year, it’s a great time for business professionals and lawyers to step back and think about how to set themselves up…
Privacy World
Collecting Personal Information during Checkout: Balancing Consumer Rights with Business Marketing
Building a customer base is time-consuming and expensive. Engaging existing customers is often easier and more profitable than acquiring new customers. In the US, email and other targeted marketing is…
H & E Blog
Episode 270: How to Run an Effective Marketing Meeting
In this episode, Molly specifically targets how many law firms fall short in their marketing efforts due to a lack of structure and leadership in their weekly marketing meetings. By emphasizing…
Kelchen Consulting Blog
Your Website Bio: Don’t Just Set It & Forget It
I’m not sure if this is one of the reasons I’m passionate about marketing or not, but I used to really enjoy watching infomercials when I was a kid. I…
The Trademark Blog
Branding Articles
Brands: Interdisciplinary Perspectives Branding has emerged as a cornerstone of marketing practice and corporate strategy. This book brings together a curated selection of the most influential and thought-provoking papers on…
The Attorney Marketing Center
Do the math
By David Ward
Have you ever considered a marketing task and talked yourself out of it because you “didn’t have the time”? Actual work, appointments, meetings, appearances, reviewing files, billing, calls, email, supervising…
Legal Marketing Blog
How to Make a Good First Impression with Your Audience
By John Hinson
Not sure if you knew this or not, but lawyers aren't exactly the most beloved professionals in our society. You're generally distrusted, and people are very hesitant to engage with…
Lawyer Meltdown
Are You Neglecting Your Google Business Profile?
By Allison Johs
Your Google Business Profile helps your business to appear in search results, especially local search results. But with all of the other things you have to think about in your…
Legal Marketing Blog
4 *CHEAP* Lead Gen Ideas for Your Firm
By John Hinson
Here's a refreshing bit of content for you - cheap marketing! And here's the best part - these ideas will actually produce results because they've been proven. Will these result…