Topic
Marketing
1,558 published works
Financial Services Observer
SEC Cracks Down on Marketing Rule Violations: Takeaways for Investment Advisers
By Tracy S. Combs, Richard M. Cutshall, Patrick Kassen, Nathan M. Iacovino, William Mack, Amelia Hope Adams, Ryan F. Helmrich
On Aug. 9, 2024, the Securities and Exchange Commission initiated administrative and cease-and-desist proceedings against a U.S. registered investment adviser (the Adviser). This action resulted from the Adviser’s failure to…
Grow Law
Google Reviews for Lawyers: 2024 Guide to Boosting Your Law Firm Online
By Sasha Berson
Did your last potential client choose a competitor after reading their 50+ 4.5-star Google reviews? Are you losing $10,000+ in monthly revenue because your firm has only three client reviews…
Legal Marketing Blog
Legal Awards – The Basics
By David Koehne
Before I start, one thing I’ve learned during my time in the industry is that when it comes to legal awards, “you’ve got to be in it to win it.”…
VIP Marketing Blogs
Personalizing Your Law Firm's Marketing Strategy: Standing Out in Charleston
By Eric Elliot
In a city as vibrant and competitive as Charleston, standing out from the multitude of law firms can be a daunting task. One effective way to differentiate your firm is…
Legal Marketing Blog
What Is Agile Marketing?
By John Hinson
You may have heard of the phrase "agile marketing" recently, and if you have no idea what it means, you're not alone. On the other hand, you may have panicked…
Jaffe Blog
Take the Ego Out of Marketing
By Ada Kase
The legal industry is a big ego game. Whether you practice in construction, real estate, bankruptcy, litigation or family law, egos are everywhere. Clients want what they want, opposing parties…
ComplexDiscovery
Maximizing Market Influence: An Update on ComplexDiscovery OÜ’s 2024 Marketing Programs
By Rob Robinson
Editor’s Note: In this monthly update, ComplexDiscovery OÜ provides a detailed overview of its 2024 marketing programs. Designed to enhance the visibility and credibility of leading providers in the fields…
The Social Media Butterfly
How to Effectively Integrate New Lateral Hires Using Marketing
Bringing a new lateral into your law firm is a major investment, and it’s important to get it right for both the new hire and the firm. A solid marketing…
The Attorney Marketing Center
What, are you chicken?
By David Ward
If you want your practice to grow, one of the best things you can do is stand out from other lawyers and firms. Most lawyers and firms don’t. They offer…
The Capital Commitment
Unrepresentative Returns: SEC Sanctions Hedge Fund Manager for Misleading Marketing Practices
By Robert Pommer, Joshua M. Newville, Robert Sutton
On June 14, 2024, the SEC announced an enforcement action settlement with a Pennsylvania-based hedge fund manager for violating the Marketing Rule under the Investment Advisers Act. The SEC found…