Topic
Marketing
1,558 published works
Legal Marketing Blog
Hiring an In-House Marketer? Look for These 4 Skills
By John Hinson
Whether you've outgrown the need for vendors or you just want to bring as many things in-house as possible, hiring a marketing expert for your firm isn't as straightforward as…
Jaffe Blog
Enhance Digital Strategy with Effective Email Newsletters
As many legal marketing professionals agree, effective communication is crucial for building relationships and establishing trust with clients and colleagues. For law firms in particular, digital newsletters are an especially…
Enlightened Rainmaking
WELCOME TO THE BRAND SPANKING NEW ENLIGHTED RAINMAKING NEWSLETTER
By Jaimie Field
Welcome to the new and improved newsletter. It used to be called Rainmaking Recommendations because it contained a tip or tactic that you could use to build your book of…
The Myrland Marketing Minute Blog
4 Key Reasons Law Firms Shouldn’t Focus On Creating Viral Content
Creating viral videos, podcasts, posts, and other content has been desirable to many for a long time. Who wouldn’t want their content to go viral? Today, let’s discuss 4 important…
The Attorney Marketing Center
Niche your content
By David Ward
It’s tempting to write articles and create videos (et al.) that appeal to a broad swath of your market. Anyone who has or wants to prevent a given problem, for…
Legal Marketing Blog
Seven Tips to Conduct a Mid-Year Marketing Audit
By Janet Falk
New York City Mayor Ed Koch was well-known for asking a single question, whether speaking to audiences at public gatherings or to reporters, "How'm I doin'?" June is the middle…
The Social Media Butterfly
How to Optimize Your B2B Content Strategy on LinkedIn
Crafting a compelling content strategy is essential for standing out and establishing your brand in the competitive landscape of B2B marketing where every piece of content plays a vital role…
The Attorney Marketing Center
Can you rely solely on repeat business and referrals?
By David Ward
Yes, you can; many lawyers do. They have a client base that trusts them and have enough legal work to keep them busy, and they have friends and business contacts…
Legal Marketing Blog
4 Different Elements to A/B Test in Your Marketing
By John Hinson
If you're in the marketing world, you should always be testing something. The best marketers are the ones who enjoy split-testing their campaigns over and over again. However, it takes…
Legal Marketing Blog
5 Massive Marketing Mistakes to Avoid
By John Hinson
You'd think marketing was pretty easy, right? You broadcast your message to the world about how you help, and the ones that need the help start showing up. If only…