Topic
Marketing
1,558 published works
Legal Marketing Blog
How to Implement Your Ideal Marketing Plan
By Dina Cataldo
Marketing is not a one-size-fits-all solution. It requires you to think strategically about your time, money, and who you’re marketing to. Speaking from personal experience, if you don’t think strategically,…
Fretzin Blog
Robert Friedman: Before there is Marketing, there is Positioning
In this episode, Steve Fretzin and Robert Friedman discuss: Focusing on the client and what their needs are, both physical and psychographic. The five questions Robert asks each of his…
The Attorney Marketing Center
Are you attracting the wrong clients?
By David Ward
You don’t want to attract people who can’t afford to hire you. You also don’t want to attract clients who have gone through several attorneys before you and “can’t seem to…
Explorations with Information and Technology
What If It Seems Pointless?
By David Whelan
Reading Time: 12 minutes I updated our governance board last month on our last awareness campaign. We have been placing marketing ads on public transit across the county. The idea…
Legal Consulting Pro Blog
10 Effective Methods for Law Firms to Measure Marketing ROI
By Ria Sapra
Legal Consulting Pro Legal Consulting Pro - The World's Consulting Marketplace Measuring the Return on Investment (ROI) of marketing efforts is crucial for law firms to assess the effectiveness of…
Law Firm Editorial Service Blog
Your clients’ (and referral sources’) industry jargon is their love language
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their…
Lawyerist
Dan Wade Brings Strategic Communication Expertise to Lawyerist
Lawyerist is excited to welcome Dan Wade, Marketing Lead, to the team. Dan is an expert at strategic communications and brings seven years of marketing experience with him. He will…
The Attorney Marketing Center
A simple way to get more reviews
By David Ward
Good reviews (and testimonials) from happy clients are one of the most valuable tools you could have in your marketing toolkit. But don’t expect clients to supply them on their…
Legal Consulting Pro Blog
10 Effective Marketing Strategies for Family Law Firms & their Advantages
By Ria Sapra
Legal Consulting Pro Legal Consulting Pro - The World's Consulting Marketplace Marketing is essential for family law firms to thrive in today’s competitive landscape. Effective marketing strategies not only help…
The Myrland Marketing Minute Blog
Lawyers, Should Your LinkedIn Profile Be More Conversational?
Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I…