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Marketing

1,558 published works

  1. Lawyer Meltdown

    What Does It Mean To Be Yourself And Add Value On Social Media?

    By Allison Johs

    What do I mean when I say be yourself, be genuine, and add value on social media? In my last video I talked about the contrast between being yourself on…

  2. Regulatory Oversight

    California AG Announces Second CCPA Settlement, Asserting DoorDash Failed to Deliver Privacy

    By James Koenig, Ronald I. Raether, Jr., Sadia Mirza, Kim Phan, Laura Hamady, Stephen C. Piepgrass, Gene Fishel, Robyn Lin

    In a recent alert, we reported that California Attorney General (AG) Rob Bonta announced a settlement with DoorDash over allegations that the company violated the California Consumer Privacy Act (CCPA)…

  3. Fretzin Blog

    Bootstrap Your Marketing to Build Your Personal Brand

    By Steve Fretzin

    Accelerate your legal career with actionable insights at “Bootstrap Your Marketing to Build Your Personal Brand” workshop, led by marketing experts Ashley Robinson and Steve Fretzin. In this one-hour program,…

  4. SLRC blog

    What “Should” You Do About Marketing?

    By Stephen Seckler

    Marketing as a lawyer doesn’t mean you have to follow a prescribed set of activities that everyone else is doing. In fact, engaging in activities that you genuinely enjoy and…

  5. The Attorney Marketing Center

    I don’t have time for marketing

    By David Ward

    A lot of lawyers say that. How about you?  If you do, does this mean you have more work than you can handle and don’t want any more? You’re good. Great.…

  6. Joe Raczynski | Technologist

    Tech Snippets Today – Cory Treffiletti – Chief Marketing Officer – Rembrand with Joseph Raczynski

    By Joseph Raczynski

    Marketing, advertising and most specifically product placement will never go away, but some of the traditional means of marketing will fade.  Today we peek into what one company is doing…

  7. On The Map

    YouTube For Lawyers: Best Channels and Marketing Guide

    By Meo Antolin

    Promoting your law firm on YouTube lets you leverage the power of video to build brand awareness and attract engaged subscribers. It’s also a great way to establish your credibility…

  8. The Attorney Marketing Center

    A proven way to get more newsletter subscribers and seminar attendees

    By David Ward

    The theory is that people sign up for your newsletter or attend your seminar or other event because they want to learn your wisdom, ideas, and advice. Or they want…

  9. The Attorney Marketing Center

    Why did your new client choose you? 

    By David Ward

    Wouldn’t it be good to know the reason(s) your clients chose you instead of another lawyer or firm?  I’ll answer for you: you bet.  In fact, wouldn’t it be helpful…

  10. The Social Media Butterfly

    The Importance of Marketing Yourself: Investing in Your Future and Legacy

    By Stefanie M. Marrone

    In our hectic everyday lives, where our client work and other responsibilities often takes precedence over everything else, the crucial task of marketing ourselves often falls to the wayside. However,…