Topic
Marketing
1,558 published works
The Attorney Marketing Center
A powerful tool for your marketing toolkit
By David Ward
Have you ever been interviewed by a writer or blogger or podcaster? If so, are you using that interview as a marketing tool? You can post it on your website,…
VIP Marketing Blogs
Leveraging YouTube: A Strategic Approach for Attorneys
By Eric Elliot
Video content is a powerful medium that captures attention and influences consumer behavior like no other. However, among attorneys, there seems to be a reluctance to embrace this medium, particularly…
Prodonovich Advisory Insights
Are Chief Marketing Officers Irrelevant in Professional Services Firms?
In the past two months members and friends of ICON, the association for business-to-business marketing professionals in Australia and Asia, have gathered to celebrate its 30th Anniversary. ICON was previously…
Omnizant Legal Marketing & Web Design Blog
Investing in Brand Awareness as a Law Firm
Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much…
Jaffe Blog
So What? Who Cares? The Essential Questions for Marketers
Every communicator’s worst fear is a flop. To help avoid flopping, one of the best things I ever created for myself — and anyone willing to adopt this process —…
The Attorney Marketing Center
If your clients wrote your marketing plan
By David Ward
Your clients know what they want (and don’t want) from you and can give you insights into what you can do to attract more clients like them. Which is why…
On The Map
Inbound Marketing For Law Firms
By Kim Barloso
Inbound marketing is a great way for your law firm to attract new clients without relying on ads or paid marketing methods. With inbound marketing, clients are drawn to your…
Lawyer Meltdown
Taking Control of Your LinkedIn Feed
By Allison Johs
Is your LinkedIn Feed a valuable source of information for you? In this series of videos, I’ve been talking about how to get the most out of LinkedIn. We’ve covered…
The Attorney Marketing Center
Make it easy for clients to find you, hire you, and work with you
By David Ward
In the world of marketing and client relations (which is a sub-set of marketing), one of the best things you can do is to make things easy for your clients…
The Attorney Marketing Center
If they snooze, you lose
By David Ward
For writing “content” (blog posts, articles, presentations, etc.) many lawyers struggle to get results for one simple reason–they write like lawyers, meaning they write like they were taught in law…