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Marketing

1,548 published works

  1. Administrative and Regulatory

    Litigation Minute: Text-Message Marketing in Texas, One Year After SB 140

    By K&L Gates

    Texas Senate Bill 140 (SB 140) took effect 1 September 2025, and applies to conduct occurring on or after that date. The bill amended Section 302 of the Texas Business…

  2. The Social Media Butterfly

    What to Post on Social Media in December – Holiday, Year-End and New Year Content Ideas

    By Stefanie M. Marrone

    December gives you so many different directions for your social media content. You have the holidays, year-end celebrations, giving, gratitude, time with family and friends and a natural opportunity to…

  3. The Social Media Butterfly

    What to Post on Social Media in November – Content Ideas for Thanksgiving, Giving, Gratitude and More

    By Stefanie M. Marrone

    November gives you so many good reasons to create content that feels a little more personal and relationship focused. Thanksgiving naturally brings gratitude to the forefront, many organizations are focused…

  4. The Social Media Butterfly

    AI Search Optimization: How Lawyers and Business Professionals Can Improve Their Visibility in ChatGPT and AI Search

    By Stefanie M. Marrone

    Someone gets your name from a trusted colleague and, before reaching out to you, asks ChatGPT what it knows about you. They want to know about your experience, the industries…

  5. Fretzin Blog

    Turning AI Hype into Real ROI for Law Firms

    By Steve Fretzin

    Turning AI Hype into Real ROI for Law Firms By Steve Fretzin and Alejo Pijuan Artificial intelligence is changing the way law firms approach marketing, client intake, and daily operations.…

  6. Fretzin Blog

    Alejo Pijuan: Turning AI Hype into Real ROI for Law Firms

    By Steve Fretzin

    In this episode, fractional AI officer Alejo Pijuan breaks down how lawyers can use AI to close more qualified leads, slash unbillable busywork, and finally see real ROI from their…

  7. LawLytics Blog

    AI Policies Change Overnight (But Your Marketing Plan Shouldn’t Have To)

    By Tina Sorenson

    A policy reversal, a licensing fight over Reddit's content, and AI Overviews cutting clicks by 58% all point at the same problem: the channels you market through belong to somebody…

  8. The State AG Report

    FTC Finalizes Order with Cox Media Group Over AI-Powered Marketing Service

    By Cozen O'Connor

    The post FTC Finalizes Order with Cox Media Group Over AI-Powered Marketing Service appeared first on The State AG Report.

  9. Texas Bar Blog

    Will AI Send Clients to Your Firm?

    By State Bar of Texas Staff

    In this episode of the State Bar of Texas Podcast, host Rocky Dhir welcomes marketing professionals Amanda Sexton and Zack McKamie to discuss effective marketing strategies for law firms. They…

  10. The Social Media Butterfly

    How to Build Your Brand for ChatGPT, AI Search and Google

    By Stefanie M. Marrone

    There’s a lot of attention right now on how to improve your visibility in ChatGPT and AI search. Companies, law firms and individual professionals want to understand why certain brands…