Topic
Marketing
1,548 published works
Legal Marketing Blog
The Case Against Chasing Every New Marketing Trend
By John Hinson
Every few months, a new marketing trend seems to take over the conversation. One year it's TikTok. Then it's short-form video. Then AI. Then GEO. Then some new advertising platform…
Coblentz Law
AI, Influencers, and Liability: What Marketing Agencies Need to Know Before Deploying AI Tools
By Maria Ortiz
By Lindsay Gehman and Saachi S. Gorinstein Artificial intelligence is rapidly transforming influencer marketing. Marketing agencies now use AI tools to identify influencers, optimize campaigns, draft captions and marketing copy,…
Legal Marketing Blog
Growth Is Not Always the Right Marketing Goal
By John Hinson
Ask a group of lawyers what they want from their marketing, and you'll hear a common answer: "More growth." More leads. More cases. More traffic. More revenue. Growth has become…
The Attorney Marketing Center
A simple marketing strategy for sole practitioners
By David Ward
It has to be simple or you won’t do it. Ask me how I know. You’re busy, you don’t have a lot of help, or a lot of time. You…
Legal Marketing Blog
The Hidden Economics of Bad Intake on Paid Campaigns
By John Hinson
A law firm spends $5,000 per month on Google Ads. The website is performing well. Calls are coming in. Contact forms are being submitted. The marketing agency reports that lead…
Fretzin Blog
Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing
Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you’ll hear practical strategies for repurposing content, strengthening your online presence, and building…
Grow Law
Business Lawyer Marketing: A Practical Growth Guide for Business Law Firms
By Sasha Berson
Business lawyer marketing is a discipline built for patience and precision. The clients that business law firms want — founders evaluating outside counsel, CFOs managing contract disputes, business owners navigating…
Horizons
Beyond go-live: How to turn your CRM into a growth engine
By Colin McKee
Go-live is a milestone. It’s not the finish line. Yet for many firms, CRM projects stall right after launch. The system is live, users are trained, dashboards are built —…
Eric V. Holtzclaw
Marketing Firms for EOS Companies: What Fit Actually Looks Like
You already run one of the most disciplined operating systems in business. The hard part is finding a marketing partner who runs it too. At some point in the last…
Green Building Law Update
Appeals Court Issues Injunction Halting Maryland Greenwashing Marketing Law
Maryland’s effort to police “greenwashing” marketing claims in the electricity sector just hit a major constitutional roadblock. In a decision last month, the U.S. Court of Appeals for the Fourth…