Topic
Marketing
1,548 published works
VIP Marketing Blogs
9 Branding Signals That Win Injury Clients
By ericericelliott-com-eric-elliott
Two firms in your market have nearly identical results pages. Same case types, same settlement ranges, similar years in practice. One signs three times the cases.The difference isn't legal. It…
Law Times News
Top 5 Law Firm Marketing Agencies in Canada
The Canadian agencies combining SEO, digital strategy, branding, and AI search optimization to help law firms win more business
Legal Marketing Blog
How Often Should You Change Your Marketing Strategy?
By John Hinson
When marketing results slow down, many law firms assume the strategy has stopped working. The website gets redesigned. The logo changes. A new agency gets hired. Advertising budgets move to…
Legal Marketing Blog
Should Law Firms Invest in Marketing if They Rely Mostly on Referrals?
By John Hinson
Many lawyers wear a referral-based practice like a badge of honor. They'll say, "We've never advertised," or "Almost all our business comes from referrals." There's nothing wrong with that. In…
On The Map
Social Media Marketing for Law Firms: A Complete 2026 Strategy Guide
Social Media Marketing for Law Firms: A Complete 2026 Strategy Guide Social media is no longer optional for law firms. In 2026, prospective clients research attorneys online long before they…
Scalable Law Blog
Why Most Law Firm Marketing Fails Before It Even Begins
Before You Spend Another Dollar on Marketing, Do This First Every week I speak with law firm owners who tell me the same thing. "We've tried Google Ads." "We've invested…
Legal IT Insider
Xperate appoints first marketing head
By Caroline Hill - Editor-in-Chief
Global legal software development specialist Xperate has appointed Hannah Perryman as its first dedicated head of marketing, as it expands its presence across existing and emerging markets and focuses on…
Legal Marketing Blog
Bigger Marketing Budgets Don’t Always Mean Better Growth
By John Hinson
When marketing results fall short, the easiest solution seems obvious. Spend more. Increase the Google Ads budget. Buy more social media ads. Sponsor more events. Hire another marketing vendor. Sometimes…
Legal Marketing Blog
More Traffic Won’t Fix a Broken Funnel
By John Hinson
When marketing results disappoint, the first reaction is often the same: "We need more traffic." More website visitors. More ad clicks. More impressions. More people finding the business online. Traffic…
The Social Media Butterfly
Why Every Luxury Brand Needs a LinkedIn Strategy
When luxury brands think about social media, Instagram is usually the first platform that comes to mind. It makes perfect sense. Luxury brands have always relied on beautiful imagery, aspirational…