Topic
Search engine optimization
759 published works
LawLytics Blog
What Could Google’s Neural Matching Mean for Law Firm Website Marketing?
Google recently announced that it's using "neural matching" in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching -- and how might…
Internet Newsletter for Lawyers
Optimising your images to rank well
By Susan Hallam
The way in which we search for images is evolving and changing, and Google has announced that image search is a big topic in the search engine optimisation community. Once…
LawLytics Blog
Why Your Law Firm SEO Provider Needs to Follow Google’s Guidelines: Podcast Episode 63
This episode of the Law Firm Marketing Decoded Podcast focuses on why it's crucial that law firm SEO providers follow Google's Guidelines -- and what can happen when an attorney…
LawLytics Blog
The Danger of Hiring a Law Firm SEO Provider That Doesn’t Understand Legal Ethics: Podcast Episode 62
Attorneys sometimes decide that their law firm’s SEO is better left to an “expert.” Unfortunately, when attorneys hire a SEO provider that doesn’t understand legal ethics, it can cause serious…
Legal Ease Blog
How Will Google’s BERT Algorithm Affect Your Law Firm Website?
By Allison Johs
As you may have heard, Google released a new algorithm, known as BERT, that will affect the results when you perform a search using Google.Is it time to panic? Pay…
Legal Ease Blog
How Will Google’s BERT Algorithm Affect Your Law Firm Website?
As you may have heard, Google released a new algorithm, known as BERT, that will affect the results when you perform a search using Google. Is it time to panic?…
LawLytics Blog
How Google’s BERT Could Affect Your Law Firm’s Website
Google's latest search development is called BERT, and it's making new improvements to how search understands queries. "[It's] the biggest leap forward in the past five years, and one of…
LawLytics Blog
What Do Attorneys Really Need to Know About SEO for Their Law Firm’s Website?
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the…
LawLytics Blog
The Power of Natural Links for Your Law Firm’s Website
When someone finds your content valuable, they will likely want to share it with others. One way others on the web may share your content is in the form of…
The Rainmaker Blog
SEO Efforts a Bust? Here are 10 Reasons Why
Originally published on March 8, 2019, and updated on Oct. 1, 2019: You know the importance of digital marketing for law firm business development. You realize that much of your…