Topic
Search engine optimization
759 published works
Real Lawyers Have Blogs
Moving blogs onto law firm website is misguided approach for large firm SEO
LexBlog is getting inquires from large law firms asking if it would be worthwhile to move their blogs from being independent sites onto their law firm website. The question appears…
The Rainmaker Blog
Law Firm Marketing: 3 Steps to Finding the Right Keywords
A couple of days ago I blogged about online marketing opportunities for lawyers and how imperative having the right keywords are to your search engine marketing program. So how do…
Legal Marketing Blog
Forget About Web Sites, and Focus on Google Maps
By Tom Kane
That may be a bit strong. But not too far off for law firms that market to consumers vs. corporate firms. Tom O’Leary, a law firm internet marketing consultant, reports…
Real Lawyers Have Blogs
Law blogs may be single best way to get links for SEO
Though I don't believe high search rankings should be the leading reason for publishing a law blog, your publishing a blog may be your single best way of achieving high…
The Rainmaker Blog
Law Firm Marketing: Internet Marketing for Rainmakers, Part 3 of 3
Here is the final in a series of three posts this week outlining the best practices for becoming a rainmaker on the Internet. To read the first two, go here…
The Rainmaker Blog
Law Firm Marketing: Internet Marketing for Rainmakers, Part 2 of 3
Here is the second in a series of three posts this week outlining the best practices in becoming a rainmaker on the Internet. To read the first in the series,…
The Rainmaker Blog
Law Firm Marketing: Internet Marketing for Rainmakers, Part 1 of 3
Last month there were more than 31 million Internet searches for the words “lawyer” or “attorney” in the U.S. So I hope there are no longer any attorneys out there…
Real Lawyers Have Blogs
Why blogs ought not drive traffic to your law firm’s website
A talented marketing professional with a Midwest law firm dropped me an email this last week wanting to set up a time to talk about, among other things, increasing traffic…
The Legal Watercooler
It’s the FUNCTIONALITY, people.
Jayne Navarre and I were chatting yesterday, getting ready for our presentation next week at the Legal Marketing Association's annual conference, and we touched on the functionality of websites and…
Real Lawyers Have Blogs
Effective Blog Writing for Search Engine Optimization: Webinar recording
Last week's webinar on Effective Blog Writing for Search Engine Optimization drew over 150 attendees, many of whom stayed through despite some delay and technical difficulties. We've been able to…