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Search engine optimization

759 published works

  1. The Rainmaker Blog

    Search Engine Optimization and Law Firm Marketing: the Right Way and the Wrong Way

    By Stephen Fairley

    Lawyers, attorneys, and law firms need to be aware of how they market. There is a right way and a wrong way to perform search engine optimization and law firm…

  2. Real Lawyers Have Blogs

    FindLaw SEO misconduct : Suggested course of conduct

    By Kevin O'Keefe

    There's little question in my mind that FindLaw's selling links to law firms in violation of Google's webmaster guidelines was a big mistake. Not only may FindLaw be liable to…

  3. Real Lawyers Have Blogs

    Growing use of Internet search engines represents golden opportunity for law blogs

    By Kevin O'Keefe

    Per survey results released by the Pew Internet & American Life Project earlier this month, American's use of search engines continues to increase. The percentage of internet users who use…

  4. Real Lawyers Have Blogs

    Google adds search tool to measure searches on particular phrases

    By Kevin O'Keefe

    Always happy to share the fruits of their inside work, Google has launched a real helpful tool for focusing your SEO and Web copy efforts. It's called Google Insights for…

  5. Real Lawyers Have Blogs

    FindLaw gaming Google, and possibly scamming lawyer customers?

    By Kevin O'Keefe

    FindLaw appears to have been caught gaming Google by selling links to lawyer websites and, in the words of one blogger, possibly scamming their lawyer customers. And, as of Friday…

  6. Law Practice Tips

    Digital Edge Podcast on Search Engine Optimization

    By Jim Calloway

    Our podcast, The Digital Edge: Lawyers and Technology recently covered "The ABC's of SEO." SEO, as you probably know stands for Search Engine Optimization, or in layman's terms, "How can…

  7. The Legal Watercooler

    Well. There’s a solution. (part 1)

    By Heather Morse

    Working in the business of law has its challenges. First of all, there are all the lawyers (ba-dum-bum-CHING). Actually, it’s the lawyers that make our jobs interesting. SEO. Not interesting.…

  8. Real Lawyers Have Blogs

    Blog spamming by lawyers giving profession a bad name

    By Kevin O'Keefe

    There's lawyers who don't care how they get the next client or case. Whether it comes via an ad above a urinal, a two page spread in the yellow pages,…

  9. Legal Marketing Blog

    Take Your Web Site Up A Notch With SEO

    By Tom Kane

    There probably isn’t any lawyer (who has heard about the Internet) who doesn’t know the importance of search engine rankings. Over last couple of years I’ve become a big believer in the…

  10. Real Lawyers Have Blogs

    More reason not to use Blogger or Blogspot for your law blog

    By Kevin O'Keefe

    More reason not to use Google's free Blogger blog service for your law blogs comes from Loren Baker, Editor of the Search Engine Journal. As Loren explains, if you have…