Topic
Testimonials
40 published works
Legal Marketing Blog
How to Increase Your Firm’s Social Proof
By John Hinson
If you were looking for a caterer, which company would you choose: the one whose website only has their contact info or the one with 20 five-star reviews on Google? …
Global Policy Watch
FTC Issues Final Rule on Reviews and Testimonials
By Laura Kim, Alexandra Remick, Jessica Ke
On August 14, the FTC announced a final rule that, according to the FTC, is intended to “combat fake reviews and testimonials.” The rule will go into effect on October 21, 2024. This final…
Consumer Finance Monitor
FTC Issues Final Rule to Fight Fake Product Reviews
By Brian Turetsky, John L. Culhane, Jr., Ballard CFS Group
The Federal Trade Commission on August 14 announced a final trade regulation rule intended to fight fake reviews and testimonials by prohibiting their purchase or sale and by allowing the…
Fashion Law Watch
Keeping Online Reviews Honest – The FTC Announces Final Rule to Combat Fake Reviews, Testimonials and Related Misrepresentations
The United States Federal Trade Commission (FTC) announced a final rule this week aimed at combating the increasingly prevalent practice of selling or purchasing fake online reviews and testimonials for…
Consumer Protection Connection
FTC Finalizes Rule Against Fake Reviews and Testimonials
By Sheila Millar, Antonia Stamenova-Dancheva
On August 14, 2024, the Federal Trade Commission (FTC or Commission) announced its Final Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Final Rule) to rein in what it…
Franchise Feed
FTC Revamps Endorsement Guidelines
By John Kellam
Earlier this year, the Federal Trade Commission (“FTC”) released a set of revisions to its Guides Concerning Use of Endorsements and Testimonials in Advertising (“Endorsement Guides”) which instruct businesses on…
Consumer Protection Review
FTC Finalizes Updated Guidance for Influencer and Consumer Review Programs
By Jason Howell, Paul Hirose, Mark S. Goodrich, Nathan Kosnoff, Perkins Coie
The Federal Trade Commission recently finalized updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address the FTC’s latest thinking about how the truth-in-advertising standards under…
The Attorney Marketing Center
How to get more (and better) reviews
By David Ward
One of the most powerful tools you can use in your marketing is third-party validation of your work. You get more clients and better clients when other clients describe their…
Blog of Reason
The FTC Has Revised Its Endorsement and Testimonial Guides
On June 29, 2023, the Federal Trade Commission (“FTC”) published the final version of its revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising”[1], hereinafter (“Guides”). For the…
Covering Your Ads® Blog
FTC Finalizes Revisions to the Endorsement Guides, Proposes New Rule for Consumer Reviews and Testimonials and Updates FTC Staff Guidance
By Ted Max
The Federal Trade Commission’s (“FTC”) Endorsement Guides have evolved over the past forty years from regulating celebrity endorsements and testimonial advertisements to policing social media advertising, including influencer endorsements and…