Topic
Testimonials
40 published works
AD-ttorneys Law Blog
A Synopsis by Any Other Name Is Still an Important Thing To Consider
Whether you are old-school and call them Synopses or you use the new, more in-your-face term Notices of Penalty Offenses, the fact is that this tool has dramatically and quickly…
Adams on Contract Drafting
Check Out the New “Masterclass” Testimonials
By Ken Adams
I’ve long used anonymous testimonials, with the thought that attaching someone’s name to a testimonial is meaningless unless it’s a name that many would recognize. But with my redesigned website,…
Adams on Contract Drafting
Seeking Video Testimonials
By Ken Adams
Plenty of you appreciate what I do. I know that because I hear from you. I’d like to help foster more of a sense of community—yes, a community of contract-language…
Kirk Stange on Law
Why a testimonials’ page is of little use
Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that…
Investment Management Regulatory Update
Worrying About What Others Think – Using Testimonials in Advertising
For businesses of all types, posting positive reviews can be one of the most powerful means of attracting new customers. Before individuals hire a company for a job, they want…
ImmigrationProf Blog
From the Bookshelves: American Hate: Survivors Speak Out. Edited by Arjun Singh Sethi
American Hate Survivors Speak Out. Edited by Arjun Singh Sethi A moving and timely collection of testimonials from people impacted by hate before and after the 2016 presidential election“Why am…
Antitrust Law Source
National Advertising Division confirms: Make sure your testimonials have evidentiary support
Many health and fitness companies know that federal and state laws prohibit unfair or deceptive practices, including false advertising. But many still have the mistaken impression that they can freely…
The Rainmaker Blog
Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 1)
At every Rainmaker Retreat – our two-day law firm marketing seminar – I answer a lot of questions that are top-of-mind for attorneys across the country. And it’s probably more than…
All About Advertising Law
FTC (Finally) Sounds the Alarm on Endorsements
By Leonard L. Gordon, Sarah Abramson
In 2009, the FTC issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising and many expected a rash of enforcement in that area. The FTC also has…
The Rainmaker Blog
Rainmaker Retreat Q&A: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (1 of 3)
At every Rainmaker Retreat – our two-day law firm marketing intensive – I answer a lot of questions that are top-of-mind for attorneys across the country. And it’s probably more…