Topic
Testimonials
40 published works
DuetsBlog
Testify!
No, I’m not referring to the Rage Against The Machine song. I’m talking about something much more exciting: commercial testimonials and endorsements! Have you ever watched commercials containing celebrity endorsements or customer testimonials…
Cam Law
You can be liable for a blogger’s enthusiasm
FTC rules regarding testimonials and endorsements can make you liable as an advertiser for false and misleading claims made by someone who describes your product on a blog. These FTC rules…
AdLaw By Request®
More Perspective on the FTC’s Recently Updated Endorsement and Testimonials Guides
By Adam Snukal
On Tuesday, Dec. 1, 2009, the revised "Guides Concerning the Use of Endorsements and Testimonials in Advertising" released by the Federal Trade Commission came into effect. John P. Feldman, an…
DuetsBlog
Let’s Play “Truth or Consequences”: The New FTC Guides for Endorsements & Testimonials Bring Truth a Little Bit Closer
We all would agree that “As Seen on TV” is one of the great brands of all time. The brilliant marketeers behind it recognized the extraordinary power of television – people…
AdLaw By Request®
FTC Releases Updated Guidance on Endorsements and Testimonials
By Adam Snukal
An important and relevant topic that has been addressed through several articles on Adlaw by Request in the past is the FTC’s position and guidance on endorsements and testimonials in…
EvidenceProf Blog
Chicken Little Or Canary In The Coal Mine?, Take 3: Could Briscoe v. Virginia Lead To An Immediate Overturning Of Melendez-Diaz?
By Colin Miller
Last week, I wrote a post about the Supreme Court's new opinion in Melendez-Diaz v.Massachusetts, in which it found in a 5-4 vote that certificates of state laboratory analysts were "testimonial" and thus…
AdLaw By Request®
Bloggers Beware
By Adam Snukal
As we’ve discussed previously on Adlaw by Request, the Federal Trade Commission ("FTC") is in the process of revising its Endorsement and Testimonial Policies and Guidelines – the first set…
AdLaw By Request®
FTC Endorsement & Testimonial Guidelines
By Adam Snukal
This post was written by Dan Jaffe. Last November, the Federal Trade Commission released a Federal Register notice detailing the changes that it plans to make to its guidelines for…
Life Sciences Legal Update
Testimonials and Endorsements: Complying with the FTC Guides in Light of Proposed Changes
By Lisa Baird
One of the most frequent strategies employed by advertisers is to let the consumer hear about the advertised product or service from a third party, someone other than the advertiser…
Legal Ease Blog
New Jersey Considering Restrictions on Rules for Use of Testimonials in Attorney Advertising
By Allison Johs
The New Jersey Supreme Court is considering adopting proposed attorney advertising guidelines governing the use of client testimonials. According to a story in today's ABA eJournal report entitled, "A Tempest…