Among my most popular posts last year were those dedicated to talking about LinkedIn, which tells me that it continues to be the tool that resonates most in the legal industry. I know that it’s in part because it’s become such a robust and useful platform, but I also suspect that it’s in part because some of us are still hoping that there’s a silver bullet out there when it comes to networking and relationship building. I hate to tell you – there isn’t. Even when you’re using social media, which can supersize your efforts, you still need to have goals, develop a plan, and invest time and effort in order for it to pay off for you. 

However, I do have some super quick tips for you today that will help you to better leverage your use of LinkedIn this year – this small changes will add up to big results IF you do them consistently (like any other tool you use, by the way).

  • Have a full and complete profile so that people can get to know you: Have you checked your profile recently? Ensure that your job description is up to date – not because you’re looking to jump ship, but because if potential clients don’t know what problem you can solve for them, they won’t know to reach out to you with their questions.
  • Make LinkedIn one of the pages that automatically opens when you open your browser – then you don’t have to remember to check it. Equally important (probably more so) is to install the handy app right on your phone. The app is fabulous, and you can browse for a few moments at a time, and interact with people any time you have a few moments of “waiting” – on the train, in line for coffee, waiting for an appointment – before you know it, you’ve done some networking and relationship building without spending too much time on it.
  • Reach out to someone in some way every day – comment on a status, recommend an article, “like” someone’s post. Again, when you’re spending your “waiting” time doing this, it’s VERY easy and doesn’t require much effort, but it can really pay off.
  • Participate actively in groups – ask questions, post relevant articles (not just your own), engage with other participants. A key note here is to make sure that the groups you’re in are very relevant to you and your practice. This is where knowing what your goals and plan are will come in handy – when you have this outlined, it will be easy to identify which groups make the most sense to be an active participant in.
  • Take the relationships offline – offer to meet someone in your network who is local for coffee or lunch and look to meet up with those in other cities when you’re traveling. Social media is great, but it’s only one tool in your arsenal. The key is to take those relationships further by engaging in person. Double points if you can also introduce people in your network to other connections that would be of value to them.

Start making LinkedIn a regular part of your networking activities, and you’ll start to see real results from your engagement efforts, as long as they’re tied to a goal-oriented plan with action steps. Let’s achieve great things in 2020!

Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.