Building a business or law practice, especially from scratch, is best done quickly.
If you want to build yours, run, don’t walk. Sprint, don’t jog.
- Building fast gives you less time to think and more time to do. Once you have some sound marketing strategies in place, spend most of your time executing those strategies, not refining your plans or making new ones.
- Building quickly means you’ll talk to more people, create more content, get more subscribers, do more presentations, and so on. You’ll have more opportunities to find things that work and get better at doing them.
- Building quickly allows you to compress time, that is, to do in minutes what might otherwise take hours, by finding ways to do things faster and by productively using the spaces between activities that are often wasted.
- Moving quickly forces you to adopt routines and simple daily activities, which are the building blocks for success.
- Whether you are new or seasoned, the faster you move, the sooner you find bigger cases and/or better clients and referral sources (and employees), which lead to compound growth as first time clients become repeat clients and referrals lead to more referrals.
- Moving quickly allows you to create personal momentum. You get faster (and better) at what you do, delivering more outcomes to more clients and bringing in more revenue and more success stories, which leads to more of the same.
- Moving quickly allows you to discover flaws and eliminate them, make mistakes and fix them, and get better at what you do.
- Fast is exciting, and excitement is contagious. You’ll be perceived in the marketplace as someone who is going places and doing things and attract people who recognize your pace and energy and want to work with you.
Don’t confuse “fast” with “busy”. They aren’t the same thing. Being busy doesn’t necessarily mean being productive.
You can build quickly even if you aren’t particularly busy. But only if when you work, you run.
How to build your practice bigger, faster