If you’re not winning work out of LinkedIn, you’re doing something wrong…

Sceptical professionals often ask me whether LinkedIn can really make a difference to their bottom line. The answer I give them is an overwhelming ‘yes’.

I’ve seen several lawyers, accountants, business consultants, and other professionals use LinkedIn to cement their status as thought leaders, tap into new fields of work, acknowledge their network, build new relationships and generate new revenue streams.

But I’ve seen even more professionals fail to use it properly.

Some do nothing, handing all the initiative to their rivals. Some make a feeble attempt but get the basics wrong and would probably be better off doing nothing.

And some try to use it to sell directly, coming across as a braggart or a spiv and turning potential clients away rather than attracting them…

90 minutes that will transform the way you use LinkedIn

That’s why I’ve teamed up with Australia’s leading LinkedIn expert to bring you a 90-minute online masterclass in maximising your return from LinkedIn.

Lucy Bingle has already helped many of our country’s best professional services firms get the most out of their online networking.  Now I’ve been fortunate enough to secure her services to teach you directly.

In this webinar, she’ll show you:

  1.  How to build a “Best In Class” LinkedIn profile page

  2.  How to grow a valuable and relevant LinkedIn community

  3.  How to socialise effectively on LinkedIn

  4.  How to engage with your LinkedIn community

  5.  Best practice social selling and lead generation techniques

  6.  How to build a profile as a thought leader

  7.  LinkedIn advertising opportunities – for firm brands and people

When: Tuesday 24 October, 2023

There are two times to choose from (you only need to attend one session):
10am – 11:30am AEDT, or
12pm – 1:30pm AEDT.

Where: Zoom. I will email you a link with registration.

Cost: AUD $120 + GST per person. Early Bird price until 20 October. After that, it’s AUD $150 +GST.

The sessions will not be recorded.

Book Your Spot Here


LinkedIn has been around for a while, but since the pandemic, it’s been experiencing a revival. It’s now the single most important way professionals and the B2B sector connect online.

Here in APAC, we’re leading the way, with more users than any other region (last count was over 227 million). If you work in a commercial practice and you want to tap into your eco-system, reach new clients and communicate with your existing ones, it’s where you’ll almost certainly find them.

Many of you know that I’m already active on LinkedIn. I’ve had an account since 2007 and I thought I was using it well. However, Lucy showed me simple steps I’d missed.

In this Master Class, she will do the same for you.

Who should attend How to Master LinkedIn?

This 90-minute webinar is suitable for all professionals, but the following groups should be able to really take advantage of it:

●     Professionals who already have a LinkedIn account but want to know how to use it to their advantage

●     BDMs who want to tap into new online revenue streams and build pipelines of work

●     Practice leaders and professionals who want to raise awareness about their services with the people who matter

●     Partners, Principals, Directors and Senior Associates who want to build a profile as thought leaders in their field

●     Junior lawyers, accountants and other professionals who want to fast-track their careers by building or understanding networks and establishing a presence

●     Anyone who wants to get past the ‘gatekeepers’ and put their message in front of decision-makers they wouldn’t otherwise have access to.

Book Your Spot Here


Eight years ago Lucy launched her Sydney-based marketing agency, Lucy Bingle, with a sole focus on Linkedin. In that short time she has become Australia’s leading Linkedin Agency. You can find out more about Lucy from her Linkedin profile (of course!).

This session is presented in collaboration with Sam Coupland, Dr Neil Oakes and the FMRC team.

About Sue-Ella

Sue-Ella is the Principal of Prodonovich Advisory, a business dedicated to helping professional services practices sharpen their business development practices.

She works with professional services firms that focus on positive client relationships, and with individuals who want personal, intelligent support.

Sue-Ella’s Linkedin profile.