Did you know that the United States is near the top of all countries
in terms of anxiety? The U.S. comes in a close second behind Greece in adult stress
percent according to the Gallup World Emotions Report. This number is 20
percent higher than the global average.
We live in one of the most affluent societies in the world,
and yet the majority of our population does not feel safe. Safety is, put
bluntly, Americans’ overriding concern.
How does this matter to you? Whether you are plaintiff or
defense, you must take into account how your jurors will perceive the safety
factors inherent in your case. This does not merely apply to product liability,
medical malpractice or personal injury cases, where safety concerns are usually
obvious. This applies equally to business contract cases, disputes over IP, even
Safety, you see, isn’t just about physical safety. Safety is
also about emotional safety, the ability to trust–to trust self and others, to
trust those we deal with day to day, be they drivers or doctors or everything
in between, to trust businesses, corporations, and other institutions. When you
can’t trust someone or something, you don’t feel safe.
Americans’ overriding concern is safety. Your jurors’
overriding concerns revolve around safety. Pay attention to the safety and
trust issues in your case, and address them appropriately.