Many law firms have excellent, centralized,
concierge-type Marketing and Business Development (MBD) departments and
professionals working in their firms.
Due to the increased scope and scale of law firms
and their intense workload, most MBD professionals mainly respond and REACT to
attorneys’ requests for marketing assistance and sales enablement support.
The fact is that most MBD professionals are
swamped with marketing and sales enablement projects such as assisting with
events, seminars, presentations, and RFPs; pursuing awards and rankings;
obtaining opportunities for media exposure; posting content upon request, etc.
To increase organic growth and measurable results
and save valuable billable time, some firms have created
positions designed to PROACTIVELY assist attorneys in developing new clients
and business and collaborate with the firm’s MBD department to do so.
Examples of emerging new law firm MBD positions
are listed below and described in the attached.
✅ PRACTICE
GROUP FOCUSED MBD PROFESSIONALS
✅ INDUSTRY-FOCUSED
MBD PROFESSIONALS
✅ CLIENT
DEVELOPMENT/SALES EXECUTIVES
✅ CONTENT CREATOR & PRODUCER
✅ COACHES
Click here to read more about these emerging new MBD positions in law firms: https://www.linkedin.com/posts/juliesavarino_trends-in-law-firm-business-development-positions-activity-7189247999359754242-PoQ5?utm_source=share&utm_medium=member_desktop