How much longer are we going to see content marketing primarily accessed from law firm websites?
Those of you following along as to the implications of AI on existing business models may be connecting the dots already.
Look at the recent development of StubHub making its inventory of entertainment tickets and the like available to Anthropic’s Claude.
“Finding concert tickets through an AI conversation is quickly becoming part of StubHub’s strategy. The ticket marketplace is now integrated with Anthropic’s Claude, allowing users to browse live event listings and marketplace information without beginning their search on a traditional ticketing website.
The integration works through Claude’s connector framework. Users can ask the AI assistant about concerts and other live events, access StubHub marketplace data including current pricing and seat-level availability, and then move to StubHub to complete their purchase.
That means a search can begin with a conversational question such as which concerts are happening in New York on a particular Friday. From there, users can refine the results by genre, budget, ticket quantity, seating preference or alternate dates without starting a completely new search.
StubHub says users can also browse seat maps, pricing trends and section-level recommendations through the integration. Transactions remain on StubHub’s platform and are covered by its FanProtect Guarantee.
“We built StubHub to be where fans discover live events, and these integrations ensure our marketplace reaches fans wherever they are,” StubHub President and Chief Product Officer Nayaab Islam said.“
Law firm leaders would say the same thing, “We publish our lawyers’ insight so it reaches clients, prospective clients and influencers wherever they are looking.”
More and more they’re looking on Claude and other AI assistants when seeking legal insight and information. A general conversation on these assistants can identify that the user has a legal situation.
To act. have your published works preserved and structured for citation by a source of record for delivery to AI assistants (Claude, ChatGPT, Gemini and others) so that people will discover your lawyers’ insight in their conversations with these assistants.
The current methods of publishing delivery may not go away overnight, but they are certainly not going to be the only mediums for the consumption of legal publishing.