Harrington Communications

Harrington Communications help firms gain awareness, build influence, and fuel business development through digital and content marketing. Stronger brands, better websites, and bigger books of business start at Harrington Communications.

Harrington Communications Blogs

Latest from Harrington Communications

Thought leadership content is what sells a lawyer when she’s not there to sell herself. Without a robust digital footprint, a lawyer will be virtually invisible to the increasingly large pool of prospects who rely on Google and social media to find solutions to their problems and winnow down their options. Your thought leadership content acts as your agent — a public signal of your expertise amid all the noise online. And one of the…
You don’t need to do all forms of marketing. You don’t need to be on all platforms. In fact, the more you diversify your approach to marketing, the less effective your marketing may be. More is not better. The argument for being on multiple social media platforms for marketing purposes is that each one can offer some benefits and it takes relatively little effort to create content once and share it everywhere. But this “any-benefit…
A great deal of LinkedIn content shared by lawyers is self-focused as opposed to audience-focused. Therein lies an opportunity. I graduated from law school as a competent writer, but I had a lot to learn. I still do. Upon starting my career, one of my mentors, a litigation partner, taught me an important lesson that I didn’t learn in law school: Know your audience. Write for your audience. A seasoned judge doesn’t need a full…
Generosity of Ideas Is Its Own Reward…Almost One of my most successful posts on LinkedIn was something I never even posted. Guess I’d better explain… We’ve been talking a lot lately about the mark of a true thought leader is a willingness to openly and freely share one’s best ideas—without the expectation of reciprocation or reward.  That’s tough to do. Many are afraid of sharing their ideas publicly and at no charge for fear that…
Jay Harrington and Tom Nixon recently hosted a workshop titled “Learn How to Write High-Engagement LinkedIn Posts” during which they discussed how to plan and write posts for LinkedIn that generate results. From topics to format to structure, watch as Jay and Tom teach the essentials that will help you become a thought leader on LinkedIn. You have ideas. Your market is looking for solutions. Finding that intersection between your expertise and those seeking it…
Most of us started out the year … the month … the week, with great intentions to focus on our goals and stick to the habits we know boost lawyer productivity. And then we got smacked in the face by the unceasing demands and stressors that pummel modern-day professionals Good intentions succumbed to urgency. The problem with goal setting, resolutions, intentions — whatever you want to call the trigger for behavioral change — is that…
If you’ve ever experienced it, you know it can be something of a rush. If you’ve never enjoyed the experience, you wonder what you’re doing wrong. We’re talking about the occasional LinkedIn post that goes something close to “viral.” Tons of comments, lots of likes (and other reactions), and great conversation. Each time you get the notification of some new activity on the post, you get a small adrenaline rush. (Not being facetious there…it’s a…
Numerous studies show that autonomy is the number one predictor of happiness and satisfaction in life and in work. To be autonomous is to gain more control over your circumstances, your decisions and your time. There are a number of ways to gain autonomy in our careers, and it doesn’t require making the leap to entrepreneurship. As a lawyer, you don’t have to hang a shingle. Within a law firm, you can gain more independence…
As a lawyer, there’s only so much time to spend on marketing and business development, so you have to use it wisely. So, how should you spend your limited time in order to achieve the most success? Charlie Munger, a lawyer who became legendary as Warren Buffett’s business partner, has a simple prescription: “You have to figure out what your own aptitudes are. If you play games where other people have the aptitudes and you…
Lawyers Learning from Lawyers Lawyers and legal marketers seem to form a pretty tight-knit group on LinkedIn. Yet most of the attorneys who I know personally are nowhere to be found on the platform.  When I posted this observation on LinkedIn, I received a lot of comments along the lines of, “Same with me. Most of the attorneys I know are not active on LinkedIn.” Why do you suppose that is? With more than…