Harrington Communications

Harrington Communications help firms gain awareness, build influence, and fuel business development through digital and content marketing. Stronger brands, better websites, and bigger books of business start at Harrington Communications.

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Let’s not beat around the bush: Most lawyers and law firms don’t have a good handle on what it takes to compete in today’s increasingly digital world. Business is being won and lost online, often without firms even knowing they were in the running. Prospective clients are searching for solutions online, conducting due diligence on websites and LinkedIn profiles, and winnowing down their options based on what they find (or don’t). The ways in which…
This post originally appeared on Law.com With coffee and a fresh to-do list in hand, most days for most lawyers begin optimistically enough. Because of the adversarial nature of the law, however, a lawyer’s day is uniquely capable of turning into a train wreck. As Mike Tyson said to a reporter in the run-up to his fight against Evander Holyfield, “Everyone has a plan until they get punched in the mouth.” We’ve all read about…
This post originally appeared on JD Supra Law firms that consistently produce high-quality content produce better business results. If you’re not convinced that content is key to improving your firm’s marketing, consider that content marketing generates three times as many leads as outbound marketing tactics yet costs 62% less, and that 74% of companies indicate that content marketing increases lead quality and quantity. Last month, I published a post on JD Supra that explored the…
This post originally appeared on attorneyatwork.com Most of us entered the new year with great intentions to make changes to boost productivity. And then we got smacked in the face by the unceasing demands and stressors that pummel modern-day professionals. Good intentions succumbed to urgency. The problem with resolutions, goal setting, intentions — whatever you want to call the trigger for behavioral change — is that we typically focus on adding some new layer of…
This post originally appeared on Law.com Lawyers work hard. It’s what they do. The good news is that hard work can be deeply satisfying. It feels good to do a job well done. Accomplishment gives us meaning. Hopefully this resonates with you because it’s a feeling you’ve experienced before, at least in athletics or academics, if not yet in your professional career as an associate. But it’s not just me making this assertion about the…
This post originally appeared on JD Supra. There are more options than ever for law firms who want to market and grow their practices. This often leads firms to invest in many different tactics, hedging their bets by spreading their resources widely like one dollar chips scattered across a roulette table. Marketing, of course, should not be like gambling, with little to determine the outcome other than the luck of the draw. It should be…
This post originally appeared on Attorney at Work. In the classic ’80s comedy “Brewster’s Millions,” Richard Pryor plays a minor league baseball player who has to spend $30 million in 30 days in order to inherit $300 million from his great-uncle. Predictably, he goes on a wild spending spree (for example, he purchases a rare stamp and uses it to mail a letter) in an effort to exhaust his budget. Sure, You Can Buy Attention…
This post originally appeared on Attorney at Work. Effective marketing allows you to create a pipeline of prospects who become aware of and interested in what you have to say and offer. For most of these prospects, the need to engage a lawyer’s services at any given point in time will not be urgent. But for some, the need will be acute. If you lavish your personalized business development efforts on these highly qualified…
This post originally appeared on JD Supra. In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question in legal marketing, and the answer is even older. Persuasive content is that which follows a path laid thousands of years ago by Aristotle, the original master of persuasion. Aristotle’s insight, which has as much…
This article originally appeared on Attorney at Work. Spare Your Clients another Evening of Cheese Squares and Chardonnay Hosting networking, educational and social events is one of the best tactics to strengthen relationships with existing clients and establish connections with new ones. Events offer opportunities to engage on a deeper, more personal level, which is key to forming trust and laying the foundation for business development. Since these benefits are relatively obvious, almost every…