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This article originally appeared on Law.com Staying productive is critical to a lawyer’s success. After all, a lawyer’s time is, quite literally, money. The ability to manage one’s time, and more importantly, one’s attention, is the key to becoming not only efficient but effective. Being productive in the office is hard enough, given the distractions of incoming emails and chatty colleagues. The challenges of working from home, however, can be far more vexing—especially if you’re…
This article originally appeared on Attorney at Work If you want to take thought leadership marketing to the next level, you need to up your game: Broaden your perspective. Try different content formats. Befriend editors and reporters. Loosen up and show some personality! The first step in becoming a thought leader is getting over your resistance and starting to hit publish on your blog posts, podcast episodes, and LinkedIn status updates. The reason many lawyers…
The Time for 2021 Planning Has Arrived: Some Advice Labor Day is behind us, marking the unofficial end of summer, the newly uneven opening of back-to-school season, and the artificial marker of the start of the fourth quarter. As we approach Q4 2020, there is no better time to reassess where this past year has taken you, and to be more purposeful about how you finish the year—and perhaps look ahead to 2021 with a…
In 2003, the British cycling team hired Dave Brailsford as its new performance director. At the time, the team was mired in mediocrity (to put it charitably). No British cyclist had ever won the Tour de France, and only one had won a gold medal in nearly 100 years at the Olympic Games. Everything changed once Brailsford took over, but it didn’t happen overnight. Brailsford instituted a series of small changes over the course of…
And the Single Most Important Metric of All We covered the topic of analytics on a recent episode of The Thought Leadership Project podcast, and a listener asked me a thought-provoking follow-up question: “If you could measure only one key performance indicator, what would it be?” During the podcast conversation with my co-host Jay Harrington, we covered a variety of indices and both leading and lagging indicators of legal marketing efficacy, until I switched…
This article originally appeared on Attorney at Work The fundamental difference between a lawyer who is satisfied and thriving and another who is dissatisfied and struggling is a growth mindset. There are few, if any, areas in which mindset makes a bigger difference than business development. A lawyer who succeeds at business development — an activity that involves lots of failures — typically has learned to enjoy the process itself. She embraces the challenges of…
[Disclosure: I am business partner to the author of this book, though I have no financial interest in the sale of the book itself. I do, however, have a personal vested interest in sharing thought leadership to the benefit of attorneys and legal marketers, of which this book is a prime example.] “Too many attorneys are unhappy.” What a lamentable, but I suspect true, observation. When my business partner wrote those words in a blog
This article originally appeared on Law.com Ever struggle with distraction and procrastination? Yeah, I know, rhetorical question. Of course you do. We all do. As a lawyer, it’s axiomatic that your time is your most valuable asset—one that is non-renewable. You can’t afford to get sucked into rabbit holes of distraction. Accordingly, we all must strike the right balance between consumption and creation. There’s room for the former, but one’s time and energy must be…
The era of quarantine and social distancing has made many of the things we always took for granted impossible, inconvenient or indefinitely on hold. Many of these conveniences have had a significant impact on an attorney’s ability to develop new business, as the primary channels for forging and nurturing new relationships have been muted: in-person meetings, office visits, networking events, conferences, and even entertaining (golfing, cocktails, etc.) to a degree. In the meantime, modern technology…
This article originally appeared on Attorney at Work There is an insatiable appetite for content, while traditional media companies are trying to do more with less. The pandemic has hit the media industry particularly hard. Despite record traffic and readership, advertising revenue is way down and editors and reporters are being let go in large numbers. As a result, the media is depending on outside sources for content and ideas, which means there is…