Lawyers don’t have endless time—in fact, most have very little—to engage in legal marketing. As a lawyer, you need to be thoughtful and strategic about how you allocate your most finite resource.Some lawyers opt to buy attention (e.g., advertising). Others
When dining out, I often choose a seat with a view of the cooks. The problem is, restaurants don’t give you a look at what’s actually going on in the kitchen—just a snapshot of sushi being prepped behind a bar,
In college, I worked as a prep cook at a restaurant. The chef had French training and emphasized the importance of “mise-en-place”—a French term for “everything in its place.”Mise-en-place is a system chefs use to prepare themselves and their kitchens
Warren Buffet’s annual letter to Berkshire Hathaway shareholders has been, for decades, a must-read resource for sophisticated investors.But that’s not the audience he’s writing for.When he sits down to write, he has his sisters Doris and Bettie in mind. In
I had little idea of what the practice of law was all about when I started law school. No one in my family was a lawyer. I had never stepped foot in a law firm. Most of my impressions were
Thought leadership content is what sells a lawyer when she’s not there to sell herself. Without a robust digital footprint, a lawyer will be virtually invisible to the increasingly large pool of prospects who rely on Google and social media
You don’t need to do all forms of marketing. You don’t need to be on all platforms. In fact, the more you diversify your approach to marketing, the less effective your marketing may be.More is not better.The argument for being
A great deal of LinkedIn content shared by lawyers is self-focused as opposed to audience-focused. Therein lies an opportunity.I graduated from law school as a competent writer, but I had a lot to learn. I still do.Upon starting my career,
Generosity of Ideas Is Its Own Reward…AlmostOne of my most successful posts on LinkedIn was something I never even posted.Guess I’d better explain…We’ve been talking a lot lately about the mark of a true thought leader is a willingness to
Jay Harrington and Tom Nixon recently hosted a workshop titled “Learn How to Write High-Engagement LinkedIn Posts” during which they discussed how to plan and write posts for LinkedIn that generate results.From topics to format to structure, watch as Jay