Harrington Communications

Harrington Communications help firms gain awareness, build influence, and fuel business development through digital and content marketing. Stronger brands, better websites, and bigger books of business start at Harrington Communications.

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This post originally appeared on JDSupra.com I hate shopping, and I particularly disdain the shopping experience at stores like Costco and Ikea that herd shoppers like cattle through their aisles. I’ll give it to Costco, however, for providing grazing stations along the way. A square of free frozen pizza can hardly make up for hours spent bumping into other shoppers who can’t see over the top of giant packages of paper towels in their carts.…
This post originally appeared on Law.com The fundamental difference between a young lawyer who is thriving and satisfied, and another who is dissatisfied and struggling, is not culture or environment—you’ll find both types of people at every firm. The difference between the two is mindset. One has learned to enjoy the process, embrace the challenges of the day-to-day, and put the work in to get better. The other focuses only on the destination—the next rung…
It’s impossible to overlook the growing prominence and importance of visual storytelling in law firm content marketing. Consumers of information online are connecting to, searching for, watching, creating, and downloading more content than ever, and it’s increasingly in visual form. And the best visual content—be it in the form of video, photos, illustrations or infographics—tells a compelling story that connects on both an intellectual and emotional level. One only has to spend a few moments…
This post originally appeared on attorneyatwork.com While on spring break in a small coastal town in Florida, I awoke early and took a stroll to the local pier, which extended out into the Gulf of Mexico. At the end of the pier was a fisherman who, despite the morning chill, was already working up a sweat. He had six lines in the water and was in constant motion, bouncing from rod to rod, re-baiting hooks…
This post originally appeared on attorneyatwork.com While on spring break in a small coastal town in Florida, I awoke early and took a stroll to the local pier, which extended out into the Gulf of Mexico. At the end of the pier was a fisherman who, despite the morning chill, was already working up a sweat. He had six lines in the water and was in constant motion, bouncing from rod to rod, re-baiting hooks…
Creating consistent, high-quality content is essential to the success of your law firm’s marketing efforts. The best way to get your ideas and insights in front of your audience is through law firm content marketing. By sharing and promoting your best ideas, your law firm will gain trust and build influence with prospects. Over time, by staying top of mind, members of your target audience will come to see your firm and its lawyers as…
This post originally appeared on Law.com. Most law firms invest significant resources into associate training. But is it working? If your law firm conducts training for associates, do you have mechanisms in place to measure success? Those are questions that only a law firm, its associate trainees, and, I suppose, clients who ultimately use the associates can answer, but in my experiences working as an attorney—and now a trainer and coach—many training programs lack…
Marketing legal services means waging a war for attention. Even if you have something important and interesting to share, the odds are that very few people will read, see, or hear it. Every day, more than 100 billion emails are sent, 3 million blog posts are published, and 500 million Tweets are posted. With all this noise, how can you possibly break through? The answer, put simply, is Visual Storytelling. Creating visual content that tells…
We are happy to announce the launch of the 2019 Law Firm Content Marketing Survey. If you are a lawyer or law firm marketer we’d really appreciate you spending just a few minutes answering (anonymously) the 14-question survey below. Your responses will help us to compile a report, to be released in March, that will establish statistics, benchmarks, and trends in law firm content marketing. Why are We Conducting this Survey? Events are conspiring to…
Let’s not beat around the bush: Most lawyers and law firms don’t have a good handle on what it takes to compete in today’s increasingly digital world. Business is being won and lost online, often without firms even knowing they were in the running. Prospective clients are searching for solutions online, conducting due diligence on websites and LinkedIn profiles, and winnowing down their options based on what they find (or don’t). The ways in which…