Harrington Communications

Harrington Communications help firms gain awareness, build influence, and fuel business development through digital and content marketing. Stronger brands, better websites, and bigger books of business start at Harrington Communications.

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I recently listened to British comedian Ricky Gervais describe how he uses Twitter to float “trial balloons” for new jokes. With over 13 million followers on Twitter, Gervais can get a pretty good sense of whether a joke is funny or falls flat based on the reaction of those in the Twitterverse. Authors do the same by providing “pages” to trusted readers during the process of writing a book. Silicon Valley tech companies beta test…
Why? Here are a few compelling reasons why video is critical to reaching your audience and growing your firm’s brand: According to Cisco, by 2021 over 80% of consumer internet traffic will be video. Adding video content to your website increases SEO rankings. It should come as no surprise that Google continues to favor video content in search results since its acquisition of YouTube. According to Comscore, adding a video to a website…
Why? Here are a few compelling reasons why video is critical to reaching your audience and growing your firm’s brand: According to Cisco, by 2021 over 80% of consumer internet traffic will be video. Adding video content to your website increases SEO rankings. It should come as no surprise that Google continues to favor video content in search results since its acquisition of YouTube. According to Comscore, adding a video to a website…
For any law firm looking to build awareness, authority, and influence online (in other words, all law firms), we believe that content marketing is the most effective marketing tactic. Content marketing involves sharing free content to users in order to drive traffic to and engagement with your firm’s website and brand. Content can take many forms, from written articles, to interactive videos, to informative podcasts—all created with a strategic purpose and specific goals in mind.…
This post originally appeared on attorneyatwork.com Law firms spend significant resources trying to improve their online search rankings. After all, a searcher is merely a click away from becoming a potential buyer. But if you’re not showing up in search results, those clicks can be elusive. Many of the search terms that law firms vie for are extremely competitive, which is why pay-per-click advertising for such terms is so expensive. No matter how hard law…
This post originally appeared on JDSupra.com I hate shopping, and I particularly disdain the shopping experience at stores like Costco and Ikea that herd shoppers like cattle through their aisles. I’ll give it to Costco, however, for providing grazing stations along the way. A square of free frozen pizza can hardly make up for hours spent bumping into other shoppers who can’t see over the top of giant packages of paper towels in their carts.…
This post originally appeared on Law.com The fundamental difference between a young lawyer who is thriving and satisfied, and another who is dissatisfied and struggling, is not culture or environment—you’ll find both types of people at every firm. The difference between the two is mindset. One has learned to enjoy the process, embrace the challenges of the day-to-day, and put the work in to get better. The other focuses only on the destination—the next rung…
It’s impossible to overlook the growing prominence and importance of visual storytelling in law firm content marketing. Consumers of information online are connecting to, searching for, watching, creating, and downloading more content than ever, and it’s increasingly in visual form. And the best visual content—be it in the form of video, photos, illustrations or infographics—tells a compelling story that connects on both an intellectual and emotional level. One only has to spend a few moments…
This post originally appeared on attorneyatwork.com While on spring break in a small coastal town in Florida, I awoke early and took a stroll to the local pier, which extended out into the Gulf of Mexico. At the end of the pier was a fisherman who, despite the morning chill, was already working up a sweat. He had six lines in the water and was in constant motion, bouncing from rod to rod, re-baiting hooks…
This post originally appeared on attorneyatwork.com While on spring break in a small coastal town in Florida, I awoke early and took a stroll to the local pier, which extended out into the Gulf of Mexico. At the end of the pier was a fisherman who, despite the morning chill, was already working up a sweat. He had six lines in the water and was in constant motion, bouncing from rod to rod, re-baiting hooks…