Harrington Communications

Harrington Communications help firms gain awareness, build influence, and fuel business development through digital and content marketing. Stronger brands, better websites, and bigger books of business start at Harrington Communications.

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Cultivating a reputation as a thought leader is the best form of legal marketing because it allows a lawyer to create a credible, authentic relationship with prospects and meet them where they are, which is online, in control, and searching for solutions to the challenges they face. As a consequence of putting thought leadership out into the marketplace of ideas, lawyers generate business development opportunities because they remain top-of-mind with their prospective clients. One of…
If there are two primary objections we hear from busy lawyers and other service professionals when it comes to engaging in thought leadership, they are, a.) the limits of time, and b.) not knowing where to start. We’ve addressed the scarcity of time recently in a couple of posts and offered tips on workarounds, so now let’s turn our attention to the other obstacle standing in the way of carving out a thought leadership…
If there are two primary objections we hear from busy lawyers and other service professionals when it comes to engaging in thought leadership, they are, a.) the limits of time, and b.) not knowing where to start. We’ve addressed the scarcity of time recently in a couple of posts and offered tips on workarounds, so now let’s turn our attention to the other obstacle standing in the way of carving out a thought leadership…
Newly-minted lawyers are starting their careers at law firms across the country. Granted, they need to figure out where Conference Room F is at the office before much else, but it’s never too early to start thinking about business development. Starting early is critical because building a book of business takes a long time. Business development is like any complicated discipline, such as athletics, chess, or artistic endeavors, in that you need to build multiple…
Thought leadership never goes out of style. However, tastes change, and the ways people consume thought leadership are constantly evolving. Attention spans are shrinking, and it’s harder than ever to grab someone’s attention among newsfeeds and status updates. There’s one medium, though, that people are spending more quality time with. Podcast consumption is growing, and that’s one of the reasons we’ve decided to jump into the podcast arena ourselves. My partner Tom Nixon and I…
Lawyers, accountants and other professional service providers are constantly battling the scarcity of time. For those who bill hours for a living, time literally is money. And for those still clawing their way toward senior partner, there is a never-ending battle for that time — competing forces of billable time versus building the book of business — a conundrum I addressed at length recently. Until someone invents additional hours in the day, we’re faced…
Lawyers, accountants and other professional service providers are constantly battling the scarcity of time. For those who bill hours for a living, time literally is money. And for those still clawing their way toward senior partner, there is a never-ending battle for that time — competing forces of billable time versus building the book of business — a conundrum I addressed at length recently. Until someone invents additional hours in the day, we’re faced…
This post originally appeared on Law.com In the 21st century knowledge economy, a lawyer’s most valuable assets are time and attention. A lawyer’s job is to focus on and solve difficult problems, and success is dependent upon the ability to harness and direct energy toward creating solutions. At the same time, most lawyers are more distracted than ever. The 24-hour, on-demand, always-on work culture is sapping lawyers of the willpower and energy necessary to remain…
For most lawyers who are actively engaged in marketing and business development activities, there’s no doubt that LinkedIn is the most relevant and important social media platform to spend time on. Why? It’s built for business. Its members are educated, affluent and influential. Professionals are on the platform to make connections, consume content and actively search for solutions. And, unlike most other social platforms, it’s growing fast. Nearly 125 million users joined LinkedIn from 2016…
For most lawyers who are actively engaged in marketing and business development activities, there’s no doubt that LinkedIn is the most relevant and important social media platform to spend time on. Why? It’s built for business. Its members are educated, affluent and influential. Professionals are on the platform to make connections, consume content and actively search for solutions. And, unlike most other social platforms, it’s growing fast. Nearly 125 million users joined LinkedIn from 2016…