Harrington Communications

Harrington Communications help firms gain awareness, build influence, and fuel business development through digital and content marketing. Stronger brands, better websites, and bigger books of business start at Harrington Communications.

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Lawyers Learning from Lawyers Lawyers and legal marketers seem to form a pretty tight-knit group on LinkedIn. Yet most of the attorneys who I know personally are nowhere to be found on the platform.  When I posted this observation on LinkedIn, I received a lot of comments along the lines of, “Same with me. Most of the attorneys I know are not active on LinkedIn.” Why do you suppose that is? With more than…
Your Content Has a Half-Life. Plan Accordingly. In science, half-life is the time required for a quantity to reduce to half of its initial value. The content you create and publish has a half-life, too. And it seems as though that half-life gets shorter and shorter with each passing day. We keep increasing the pace at which we consume—or ignore—content, to the point nowadays that your content’s half-life can be fleeting. So what’s the…
When you commit to the marketing activity you most enjoy, you’ll become better at it — and you can skip the marketing things you most dread. When lawyers get urgent requests from clients, they move mountains. They may spend hundreds of hours working on a single matter, often working late at night and on weekends. But when it comes to their own most important priorities, such as building a book of business, it’s easy to…
The Art of Giving Engagement Anyone who’s active on LinkedIn craves engagement. The likes, clicks, comments and shares are the currency of conversation. Not only are they scientifically proven to make us feel good, we know generating activity of this sort further exposes our content to more and more people, so the engagement has a circuitous, regenerative effect to it. Of course, the endgame for many people on social networks like LinkedIn is a…
It took 30 years and 9 rewrites for Allan Scott to bring The Queen’s Gambit into our living rooms. John Grisham spent 3 years writing his first novel, A Time to Kill, and 28 publishers passed on it. Bruce Springsteen spent 6 months doing lyrical edits for just one song—Born to Run. Julia Child worked on Mastering the Art of French Cooking for 10 years. We’ve all heard by now that “overnight success” is largely…
The Value in Being Your Authentic Self and Not a Robot Is LinkedIn a business-development platform? I think it should be. But I don’t think it should be used as a glorified version of Salesforce. By that, I mean that I don’t think it’s wise to approach LinkedIn as prospecting “CRM” software, wherein you go trawling for leads, playing the spray-and-pray numbers game.  Instead, I think there’s a more genuine, human approach you can take…
Let’s get right to it. In today’s post, I’m sharing three tips that will help you get an immediate return on your marketing and business development investment. Pick a tactic. Start acting upon it. I’m confident you’ll achieve positive results. 80/20 Your Contact List The 80/20 rule applies everywhere, and your list of business contacts is no exception. Out of 100 people in your network, 20 will be responsible for sending you 80 percent of…
This is the Moment We’ve Been Waiting for. Seize It! Are introverts “having their moment,” as we posited on a recent episode of the Thought Leadership Project podcast? A confluence of current events, long-developing trends, and a rapidly accelerating pace toward modernization has created an environment in which the natural abilities and tendencies of introverts are suddenly competitive advantages. Things were already trending toward this “new normal” for years now, but the fallout of a…
In college, I worked as a prep cook at a restaurant. The chef had French training and emphasized the importance of “mise-en-place”—a French term for “everything in its place.” Mise-en-place is a system chefs use to prepare themselves and their kitchens in the hours leading up to meal time. The “Meez,” as professionals refer to it, involves studying recipes, making lists of necessary ingredients, prepping food and assembling the tools necessary for cooking that day’s…
My partner Jay Harrington recently had a thoughtful post on LinkedIn that generated some interesting and insightful conversation, as well as some thoughts for my own consideration. In the post, Jay discusses the importance of “selling a solution” as opposed to “selling a service,” and how that applies to lawyers building their practices, especially as it relates to marketing, branding, positioning, and even selling. He begins:  Your clients don’t want you. They don’t want the…