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I started a small law firm in Detroit in 2009 with a friend of mine. I had six years of legal experience at that point, and no clients to speak of. I was betting there would be so much corporate restructuring work (my practice specialty) that business would simply arrive once I hung a shingle. Things didn’t work out as planned. Work, of course, didn’t magically appear. There was lots of it, especially in the…
Tips for Achieving the Steadied Calm and Measured Perspective that Thought Leaders Project I believe that true thought leaders are much more than mere content creators, as I’ve written in the past. When you think of a true thought leader in business, law or among your own personal interests, who comes to mind? Is it simply the most prolific content creator, or is it someone who has earned your respect, trust and admiration? There’s…
LinkedIn is the most important and powerful social media platform for lawyers. More than 700 million professionals worldwide are now on LinkedIn. The platform has experienced a surge in user traffic since the onset of the COVID-19 pandemic. It’s a great place to see what others are doing and be seen yourself. And the valuable relationships that can be formed on LinkedIn have the potential to lead to new business opportunities. Despite these benefits, many…
Lawyers go to law school in order to get a job, and then their real education about what it takes to be a successful practicing lawyer truly begins. That may be too harsh an indictment on the impracticality of many aspects of legal education, but it’s not far from the truth. Regardless, no lawyer should assume that their education is over at any point in their career—and certainly not upon graduation from law school. Successful…
Time is often described as the world’s most valuable asset, because everyone wants more of it but it’s impossible to attain … or is it? Across the economy, entrepreneurs struggle to unshackle themselves from the constraints of time. A few succeed. Most fail. The only way to break free of the ticking clock is to execute strategies that help you achieve scale. In business, scaling involves taking steps to add new revenue at a faster…
Following the Converging Growth Curves of ROI and Exertion As we enter fourth quarter and inch ever closer to a new year, strategy and long-term planning are top-of-mind for law firms and attorneys. Projects and budgets are being mapped out, and considerations are being made as to the allocation of resources—with the considerations, the allocation and the resources likely looking far different than they did this time last year. Perhaps you are evaluating new endeavors…
LinkedIn has always been the most important social media network for lawyers whose practices are focused on the business community. LinkedIn’s leadership position has been reinforced during the COVID-19 pandemic, since it’s one of the few places where people can connect in our socially distanced world. The opportunities to connect have grown significantly in the past year—LinkedIn’s community now consists of more than 700 million professionals worldwide. Engagement is growing, too. LinkedIn has reported a…
Tips and Tactics for Building a Law Podcast Following If you’re an attorney or legal marketer who has recently launched a legal podcast, you’ve either discovered or been coached to accept a stark reality: the millions of subscribers never came. But that was never the point. And, hopefully, that’s not how you’re measuring success. However you should be working actively and ongoing to grow your audience within the niche you’re (hopefully) targeting. Here…
This article originally appeared on Law.com Staying productive is critical to a lawyer’s success. After all, a lawyer’s time is, quite literally, money. The ability to manage one’s time, and more importantly, one’s attention, is the key to becoming not only efficient but effective. Being productive in the office is hard enough, given the distractions of incoming emails and chatty colleagues. The challenges of working from home, however, can be far more vexing—especially if you’re…
This article originally appeared on Attorney at Work If you want to take thought leadership marketing to the next level, you need to up your game: Broaden your perspective. Try different content formats. Befriend editors and reporters. Loosen up and show some personality! The first step in becoming a thought leader is getting over your resistance and starting to hit publish on your blog posts, podcast episodes, and LinkedIn status updates. The reason many lawyers…