Harrington Communications Blog

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[Disclosure: I am business partner to the author of this book, though I have no financial interest in the sale of the book itself. I do, however, have a personal vested interest in sharing thought leadership to the benefit of attorneys and legal marketers, of which this book is a prime example.] “Too many attorneys are unhappy.” What a lamentable, but I suspect true, observation. When my business partner wrote those words in a blog
This article originally appeared on Law.com Ever struggle with distraction and procrastination? Yeah, I know, rhetorical question. Of course you do. We all do. As a lawyer, it’s axiomatic that your time is your most valuable asset—one that is non-renewable. You can’t afford to get sucked into rabbit holes of distraction. Accordingly, we all must strike the right balance between consumption and creation. There’s room for the former, but one’s time and energy must be…
The era of quarantine and social distancing has made many of the things we always took for granted impossible, inconvenient or indefinitely on hold. Many of these conveniences have had a significant impact on an attorney’s ability to develop new business, as the primary channels for forging and nurturing new relationships have been muted: in-person meetings, office visits, networking events, conferences, and even entertaining (golfing, cocktails, etc.) to a degree. In the meantime, modern technology…
This article originally appeared on Attorney at Work There is an insatiable appetite for content, while traditional media companies are trying to do more with less. The pandemic has hit the media industry particularly hard. Despite record traffic and readership, advertising revenue is way down and editors and reporters are being let go in large numbers. As a result, the media is depending on outside sources for content and ideas, which means there is…
Let’s review. When we launched The Thought Leadership Project podcast one year ago, Jay Harrington and I kicked off of our very first episode discussing the importance of targeting a narrowly defined niche. This was no accident. We really do believe that it all starts there. When you narrow your audience strategically, everything becomes easier. It’s easier to find and target prospects, it’s easier to claim the mantle of specialized thought leader, and it…
We are halfway through 2020, and what a year it has been. Now is a great time to reflect and reset, and establish some goals for the second half of the year. To help you think creatively and strategically about your objectives, we have compiled five of our most popular posts from this year for your reading pleasure during a week that tends to be a bit more laid back for many lawyers and legal…
This article originally appeared on Law.com It’s often said that law firm associates should treat the partners they work with as they do the clients they work for. Call it the “golden rule” for advancing in a law firm. The problem with this advice is that there will always be an imbalance of power between client and lawyer—clients are always in control of the relationship, although their level of control varies depending on how interchangeable…
This article originally appeared on Attorney at Work Last summer, I decided to give fly-fishing a try as a new hobby. I bought some equipment, watched some YouTube videos, and practiced casting in my backyard. Didn’t seem so bad. I felt ready to hit the river. But then I dug a little deeper. I quickly came to realize that success would require an intimate understanding of what fly (bait) to use while fishing. And to…
This article originally appeared on JD Supra The purpose of creating thought-leadership content is to provide answers, make sense of complex information, and chart a future course for a reader, viewer, or listener. By consistently generating high-quality content, and publishing it to the right audiences, a lawyer will generate awareness, build trust, and develop new business opportunities. Many lawyers don’t realize these benefits, however, because they’re concerned about giving their ideas away. When they do…
This article originally appeared on Attorney at Work According to a study from the ABA Commission on Lawyer Assistance Programs, 28%, 19% and 23% of lawyers experience symptoms of depression, anxiety and stress, respectively. For anyone who works in the legal profession, that should come as no surprise. Too Many Lawyers Are Unhappy But what to do about it? The most obvious answer — throw more money at the problem — hasn’t worked. Lawyer compensation…