Harrington Communications Blog

Latest from Harrington Communications Blog

If you’ve ever experienced it, you know it can be something of a rush. If you’ve never enjoyed the experience, you wonder what you’re doing wrong. We’re talking about the occasional LinkedIn post that goes something close to “viral.” Tons of comments, lots of likes (and other reactions), and great conversation. Each time you get the notification of some new activity on the post, you get a small adrenaline rush. (Not being facetious there…it’s a…
Numerous studies show that autonomy is the number one predictor of happiness and satisfaction in life and in work. To be autonomous is to gain more control over your circumstances, your decisions and your time. There are a number of ways to gain autonomy in our careers, and it doesn’t require making the leap to entrepreneurship. As a lawyer, you don’t have to hang a shingle. Within a law firm, you can gain more independence…
As a lawyer, there’s only so much time to spend on marketing and business development, so you have to use it wisely. So, how should you spend your limited time in order to achieve the most success? Charlie Munger, a lawyer who became legendary as Warren Buffett’s business partner, has a simple prescription: “You have to figure out what your own aptitudes are. If you play games where other people have the aptitudes and you…
Lawyers Learning from Lawyers Lawyers and legal marketers seem to form a pretty tight-knit group on LinkedIn. Yet most of the attorneys who I know personally are nowhere to be found on the platform.  When I posted this observation on LinkedIn, I received a lot of comments along the lines of, “Same with me. Most of the attorneys I know are not active on LinkedIn.” Why do you suppose that is? With more than…
Your Content Has a Half-Life. Plan Accordingly. In science, half-life is the time required for a quantity to reduce to half of its initial value. The content you create and publish has a half-life, too. And it seems as though that half-life gets shorter and shorter with each passing day. We keep increasing the pace at which we consume—or ignore—content, to the point nowadays that your content’s half-life can be fleeting. So what’s the…
When you commit to the marketing activity you most enjoy, you’ll become better at it — and you can skip the marketing things you most dread. When lawyers get urgent requests from clients, they move mountains. They may spend hundreds of hours working on a single matter, often working late at night and on weekends. But when it comes to their own most important priorities, such as building a book of business, it’s easy to…
The Art of Giving Engagement Anyone who’s active on LinkedIn craves engagement. The likes, clicks, comments and shares are the currency of conversation. Not only are they scientifically proven to make us feel good, we know generating activity of this sort further exposes our content to more and more people, so the engagement has a circuitous, regenerative effect to it. Of course, the endgame for many people on social networks like LinkedIn is a…
It took 30 years and 9 rewrites for Allan Scott to bring The Queen’s Gambit into our living rooms. John Grisham spent 3 years writing his first novel, A Time to Kill, and 28 publishers passed on it. Bruce Springsteen spent 6 months doing lyrical edits for just one song—Born to Run. Julia Child worked on Mastering the Art of French Cooking for 10 years. We’ve all heard by now that “overnight success” is largely…
The Value in Being Your Authentic Self and Not a Robot Is LinkedIn a business-development platform? I think it should be. But I don’t think it should be used as a glorified version of Salesforce. By that, I mean that I don’t think it’s wise to approach LinkedIn as prospecting “CRM” software, wherein you go trawling for leads, playing the spray-and-pray numbers game.  Instead, I think there’s a more genuine, human approach you can take…
Let’s get right to it. In today’s post, I’m sharing three tips that will help you get an immediate return on your marketing and business development investment. Pick a tactic. Start acting upon it. I’m confident you’ll achieve positive results. 80/20 Your Contact List The 80/20 rule applies everywhere, and your list of business contacts is no exception. Out of 100 people in your network, 20 will be responsible for sending you 80 percent of…