Organization
Jaffe
Jaffe is a full-service marketing, branding, public relations, and business development agency focused exclusively on the legal industry. Since 1978, it has supported law firms, lawyers, legal associations, and legal vendors by providing strategic marketing and communications services tailored to the legal market. Jaffe’s offerings include business development, public relations, branding, content marketing, digital marketing, social media, and creative services. The agency emphasizes understanding client objectives such as market positioning, business growth, and attorney recruitment, and integrates multiple tactics to meet these goals. Its team includes former attorneys and marketing professionals, enabling it to serve as an extension of clients’ internal teams. Jaffe publishes blogs and insights on legal marketing strategies, law firm communications, and industry trends.
481 published works
Jaffe Blog
How to Make PR Simple, Convenient and Unintimidating for Lawyers
By asingles
Top tips for public relations success in law firms Lawyers are extremely busy people. The legal field is demanding and stressful, with much at stake in every matter. In addition…
Jaffe Blog
What’s keeping your clients up at night?
I caught an excellent commercial for Hewlett Packard’s IT services on CNBC the other morning. It opens with a big furry monster breaking into a modern corporate office. The monster…
Jaffe Blog
Legal Technology Insights from Tech Startup Co-founder
By asingles
With the evolution of technology, Big Data analytics and artificial intelligence, disruption in the legal services industry is happening at a rapid pace. While science fiction writers might set the…
Jaffe Blog
Reporters and Editors and Producers — Oh, My!
By asingles
How to work with media — Getting back to basics Working with journalists gives attorneys the opportunity to provide accurate and informative updates about the latest issues and trends affecting…
Jaffe Blog
Media Interviews: Sometimes You Just Need to Say “No”
By asingles
As a publicist, it’s my job to help law firm clients increase exposure and build their unique brands by working with the news media to generate positive press coverage. While…
Jaffe Blog
Law Firms and Cyber Attacks – What’s a Law Firm to Do? Part One
By asingles
Cyber attacks targeting the legal industry are a daily occurrence. What is a law firm to do? Part One in this two-part series examines how breaches are affecting law firms,…
Jaffe Blog
Directing the User Experience — Website Calls to Action
It’s shocking that the majority of law firm websites lack a clear call to action. Here are some theories about why this happens: They think it’s unseemly. They say it’s…
Jaffe Blog
Retreats 2.0 – The Value of Forced Firm Fun
By asingles
“I don’t believe in ‘retreats,’” a managing partner of a law firm once told me. “Even the name implies something negative. I prefer to focus on the future.” Perhaps there…
Jaffe Blog
Summer Tune-up for Marketing Professionals
By asingles
The year is now officially half over. With July 4th in the rearview mirror, we are now in the throes of summer, with the height of vacation season upon us.…
Jaffe Blog
PR Lessons You Can Learn From the World Cup
By asingles
The World Cup is perhaps the most-watched sports competition in the world, bringing together 32 top-ranked soccer teams eager to battle it out for the coveted FIFA World Cup trophy.…