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Jaffe

Jaffe is a full-service marketing, branding, public relations, and business development agency focused exclusively on the legal industry. Since 1978, it has supported law firms, lawyers, legal associations, and legal vendors by providing strategic marketing and communications services tailored to the legal market. Jaffe’s offerings include business development, public relations, branding, content marketing, digital marketing, social media, and creative services. The agency emphasizes understanding client objectives such as market positioning, business growth, and attorney recruitment, and integrates multiple tactics to meet these goals. Its team includes former attorneys and marketing professionals, enabling it to serve as an extension of clients’ internal teams. Jaffe publishes blogs and insights on legal marketing strategies, law firm communications, and industry trends.

481 published works

  1. Jaffe Blog

    Marketing successfully in the Human Era

    By asingles

    Marketers have to rethink their approach to marketing today. The technology revolution ushered in a dynamic, connective, yet disruptive period where humans rely on technology more than was ever imagined.…

  2. Jaffe Blog

    Law Firm Brand Management: Go Beyond that New Logo

    By asingles

    Rebranding is an increasing trend among law firms — but what does that mean? For many law firms, it means slimming down the firm name, designing a new logo and…

  3. Jaffe Blog

    What’s in a Month? Think about October Commemorations for Improving Job Effectiveness

    By asingles

    What’s in a month? Typically, 28 to 31 days on a calendar that is a convenient tool for reminders of important things to do. Taking cues from the October calendar,…

  4. Jaffe Blog

    Hammering Home the Need to Partner with Legal PR Pros

    By Jennifer Faivre

    Home improvement shows on HGTV haven’t just improved the bottom line for their sponsors, like Home Depot — they’ve also boosted the confidence of weekend Do-it-Yourselfers. Before these shows, who…

  5. Jaffe Blog

    Does your website typeface convey your firm’s brand?

    By asingles

    Is your website font dressed up or dressed down for business? When it comes to the use of website fonts, I suspect that most professional service firms fall in the…

  6. Jaffe Blog

    A Q&A with our Legal Rankings Expert

    By asingles

    Sure, Chambers season is almost over. But there are others, like Legal 500, IFLR 1000, Law360’s MVP … Susan Holmes, Jaffe’s resident expert on legal rankings, sat down for a…

  7. Jaffe Blog

    Legal Software Systems — 4 New Options to Consider

    By asingles

    It’s been two years since I last wrote about legal software systems. Since then, I’ve learned about some new options that are worth taking a look at. My latest list…

  8. Jaffe Blog

    Law firm blog posts: Is there an ideal length?

    By Jennifer Faivre

    Over the years, and now as Jaffe’s VP of Content Strategy, I’ve been asked for my opinion about the ideal length of a law firm blog post. There are considerations…

  9. Jaffe Blog

    Not Your Father’s Attorney’s Website…

    By asingles

    Legal marketers need to see how one of America’s most-talked-about lawyers has carefully curated his digital presence... The website’s home page opens with a highly stylized black-and-white photograph of a…

  10. Jaffe Blog

    Law Firms and Cyber Attacks – What’s a Law Firm to Do? Part Two

    By asingles

    Targeted cyber attacks on the legal industry are a daily occurrence. What’s a law firm to do? Part One in this two-part series examined how breaches are affecting law firms,…