Organization
Jaffe
Jaffe is a full-service marketing, branding, public relations, and business development agency focused exclusively on the legal industry. Since 1978, it has supported law firms, lawyers, legal associations, and legal vendors by providing strategic marketing and communications services tailored to the legal market. Jaffe’s offerings include business development, public relations, branding, content marketing, digital marketing, social media, and creative services. The agency emphasizes understanding client objectives such as market positioning, business growth, and attorney recruitment, and integrates multiple tactics to meet these goals. Its team includes former attorneys and marketing professionals, enabling it to serve as an extension of clients’ internal teams. Jaffe publishes blogs and insights on legal marketing strategies, law firm communications, and industry trends.
481 published works
Jaffe Blog
Marketing successfully in the Human Era
By asingles
Marketers have to rethink their approach to marketing today. The technology revolution ushered in a dynamic, connective, yet disruptive period where humans rely on technology more than was ever imagined.…
Jaffe Blog
Law Firm Brand Management: Go Beyond that New Logo
By asingles
Rebranding is an increasing trend among law firms — but what does that mean? For many law firms, it means slimming down the firm name, designing a new logo and…
Jaffe Blog
What’s in a Month? Think about October Commemorations for Improving Job Effectiveness
By asingles
What’s in a month? Typically, 28 to 31 days on a calendar that is a convenient tool for reminders of important things to do. Taking cues from the October calendar,…
Jaffe Blog
Hammering Home the Need to Partner with Legal PR Pros
Home improvement shows on HGTV haven’t just improved the bottom line for their sponsors, like Home Depot — they’ve also boosted the confidence of weekend Do-it-Yourselfers. Before these shows, who…
Jaffe Blog
Does your website typeface convey your firm’s brand?
By asingles
Is your website font dressed up or dressed down for business? When it comes to the use of website fonts, I suspect that most professional service firms fall in the…
Jaffe Blog
A Q&A with our Legal Rankings Expert
By asingles
Sure, Chambers season is almost over. But there are others, like Legal 500, IFLR 1000, Law360’s MVP … Susan Holmes, Jaffe’s resident expert on legal rankings, sat down for a…
Jaffe Blog
Legal Software Systems — 4 New Options to Consider
By asingles
It’s been two years since I last wrote about legal software systems. Since then, I’ve learned about some new options that are worth taking a look at. My latest list…
Jaffe Blog
Law firm blog posts: Is there an ideal length?
Over the years, and now as Jaffe’s VP of Content Strategy, I’ve been asked for my opinion about the ideal length of a law firm blog post. There are considerations…
Jaffe Blog
Not Your Father’s Attorney’s Website…
By asingles
Legal marketers need to see how one of America’s most-talked-about lawyers has carefully curated his digital presence... The website’s home page opens with a highly stylized black-and-white photograph of a…
Jaffe Blog
Law Firms and Cyber Attacks – What’s a Law Firm to Do? Part Two
By asingles
Targeted cyber attacks on the legal industry are a daily occurrence. What’s a law firm to do? Part One in this two-part series examined how breaches are affecting law firms,…