Organization
Jaffe
Jaffe is a full-service marketing, branding, public relations, and business development agency focused exclusively on the legal industry. Since 1978, it has supported law firms, lawyers, legal associations, and legal vendors by providing strategic marketing and communications services tailored to the legal market. Jaffe’s offerings include business development, public relations, branding, content marketing, digital marketing, social media, and creative services. The agency emphasizes understanding client objectives such as market positioning, business growth, and attorney recruitment, and integrates multiple tactics to meet these goals. Its team includes former attorneys and marketing professionals, enabling it to serve as an extension of clients’ internal teams. Jaffe publishes blogs and insights on legal marketing strategies, law firm communications, and industry trends.
481 published works
Jaffe Blog
Damage Control
Recovering Your Firm’s Reputation After a Cybersecurity Breach When you’re staring down the barrel of a crisis, your law firm’s reputation and business hang in the balance. To manage the…
Jaffe Blog
LinkedIn Company Pages: 10 Ideas for Getting More Visibility
By asingles
Are you out of ideas for your firm’s LinkedIn Company Page? Maybe it’s time to take another look at what you could be doing better. With 260 million monthly users,…
Jaffe Blog
The Media is Changing – Are You Changing, Too?
By asingles
Anyone who interacts with the media knows that newsrooms are smaller than ever today, and reporters and editors are spread thin. Long gone are the days when reporters could turn…
Jaffe Blog
Cybersecurity: Are you protected? The threat to law firms is real.
By asingles
Cyber threats are a growing issue for law firms of all sizes and can be devastating to organizations that house vast amounts of confidential client data. What can we –…
Jaffe Blog
Webinar: Managing #MeToo and Other Bad Behavior in the Legal Industry
By asingles
Jaffe Blog
Damage Control: Recovering Your Firm’s Reputation After a Breach
By asingles
You can regain trust after a cyber breach. Here’s how. In March 2016, the FBI warned that hackers were targeting large international law firms to steal confidential client information and…
Jaffe Blog
A Successful Website Includes a Robust Newsroom
By asingles
I am still surprised by how many professional service firms, including law firms, do not have online newsrooms. Even if they do exist, they often seem to be more of…
Jaffe Blog
Advice from the Chambers USA Editors
By asingles
Good communication goes a long way. Telling your side of the story can ease people’s minds and help correct a narrative that can run rampant on social media. It’s like…
Jaffe Blog
#MeToo in Law Firms: How Ready Are You to Handle the Headlines and Fallout?
By asingles
On October 15, 2017, actress Alyssa Milano posted a message on her Twitter account that launched the #MeToo movement, encouraging survivors of sexual harassment and assault to post #MeToo as…
Jaffe Blog
Hot Topics, Trends and Takeaways from LMA’s Tech Midwest
In case you missed it, here is a quick recap of last week’s Legal Marketing Association (LMA) Tech Midwest conference in Chicago, which, from all reports (Twitter, especially), was very…